King Wise to Enforce 'Candy' Trademark in Face of Clear Mimicry

Hardcore Gamer: King simply wants to protect their brand from knock-off items that try to leech off of its IP's popularity. If they start going after guide makers and people like that, who provide a useful service involving it, albeit unofficially, then that's a whole different can of worms. Right now, however, they're just trying to protect their golden goose from needless harm, and as a company, it's wise for them to do so.

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admiralvic1641d ago

Trademarks and patients are getting out of hand. If we allow someone to control everything related to something, we can pretty much say goodbye to innovation. I mean, I can understand trademarking something that is uniquely yours, but things like candy? Really?!