News of DRM's death has been greatly exaggerated, according to an executive with the Recording Industry Association of America.
At a time when the top recording companies appear to be phasing out digital rights management (DRM), the RIAA is predicting that the highly controversial software will make a comeback.
"(Recently) I made a list of the 22 ways to sell music, and 20 of them still require DRM," said David Hughes, who heads up the RIAA's technology unit, during a panel discussion at the Digital Hollywood conference. "Any form of subscription service or limited play-per-view or advertising offer still requires DRM. So DRM is not dead."