Forbes - “There’s a time for work and a time for play.”
“Work hard, play hard.”
“Once you finish your homework, you can go out and play games.”
Most of us were brought up to believe that there is a stark divide between play and productivity. Yet it’s becoming evident that the distinction isn’t as clear-cut as we were made to think. Games, after all, are simulations that stimulate us and help us to build skills. The fact that they are fun increases, rather than diminishes, their effectiveness.
Marketers have learned to use game mechanics to engage customers, particularly with loyalty programs. But if games can be useful in getting us to buy more stuff, why can’t they also help us to lead happier, more productive lives. A slew of new startups are attempting to do just that and it may prove to be a powerful model.