iGR: "Kaz Hirai’s passionate CES keynote drove home Sony‘s ambition to deliver the “WOW” as a corporate philosophy. Today, the company has officially unveiled their new integrated brand campaign, One Sony “BE MOVED“."
Their marketing has grown immensely since the PS3 launch.
It will however never catch up to this commercial for the PS3 http://www.youtube.com/watc...
I wasn't a fan of most of their PS3 commercials. and that one was a bit creepy. LOL
I miss Kevin Butler. :-( Also, Lol at the Xbox One ad before the PS4 video.
I just opened the link to see the PS3 commercial and they played an ad first. Guess what the ad was: a Xbox One commercial. Lol
Not sure this counts but I love this. http://www.youtube.com/watc...
I actually like the original PS3 commercials. The baby commercial symbolized the power of the PS3, which has been proven true in more then just games. The best commercial in my opinion is the "Universe of Entertainment" ad. http://www.youtube.com/watc...
On the other hand, Microsoft might sell off Xbox.
I will never understand the thought process that went behind the making of that ad.
I hope you are joking. The baby advertisment was one of the dumbest adverts in Playstation history. Nobody knew wtf it was even advertising. My personal favs are the Kevin Butler skits.
^ Yes, the Kevin Butler skits were great commercials. @Ritsujun Only in your dreams. Don't fall for some major investor's sad attempt at trying to start a bearish movementon on Microsoft stock. If anything Sony is going through a corporate spin off, so since they claim they are focusing more on devices that shows that is their money maker...Same thing for Microsoft. Especially NOW since everything is becoming more digital and device and services has more revenue stream potential than just console sells.
@Back-To-Back Right. I said "I" liked the baby commercial personally. I didn't say it had good reception. I just said what is was advertising, the PS3's power, and I always understood that. Like really there's a comment right below where I said what it advertised and someone comments "I will never understand the thought process that went behind the making of that ad."... I just told you what they were thinking with that commercial. The ignorance of these commentators.
It would grow even more they brought Kevin Butler to move us.
Sadly he fucked up.
yeah he did. playing a wii on an ad and enjoying it really spoilt his image. what the hell was he thinking?!
I dunno. While I think they moved on from that campaign, I don't think it ruined his image. I've yet to see anyone say anything bad about him or what happened. Bigger question is is if Sony and the actor guy are willing to work together again and if Sony wants to bring him back. Professional actors don't often turn down jobs, and he did seem to enjoy the role. It'd be awesome to see him walk onto the E3 stage again to give one of those "true gamer" speeches.
The "Sony Rewards" program is another great new thing from Sony. It crosses all products from video games to televisions, to music and movies (DVDs and Blurays). Whenever you buy something (including PSN), you get points which can be used to buy Sony products.
oh really?! how can i see how many points i have? i must have a few! lol
Yes, you must have a Sony Credit card or Playstation Credit Card in order to get points in the Sony Rewards program. I have almost $100 worth in points now. I use it when I buy games at Bestbuy and get points for the Sony Rewards and points for MyBestbuy. I pay my phone bill and internet bill with it too. There are many ways to earn points and in some stores they give you x10 points per each dollar spent. 250 points for select movie tickets etc. Fantastic program!
If I'm going to have a reward card, one with Sony points would be the last thing I give a F about. I dunno, stuff like free mileage and cash back would probably hold more value but that's just me.
You DO NOT need a Sony credit card... it is a FREE PROGRAM... all you need is your PSN account to sign up.... http://www.sonyrewards.com/...
amazing absolutely amazing ¡¡¡
Damn. Sony ain't pulling no punches.
The Design of the website is awesome amazing transitions Sony is ready to do big things.
It only does everything is still my favorite
Live in Your World, Play in Ours was my favorite.
The webpage for the be moved campaign is simply fantastic.
I know right. The transitions between each product is done very well. My favourite is the speakers.
i wonder what they could be up to.
Absolutely horrible slogan. A far cry from the brilliant advertising of sony's past. A play on words that's a reference to the Xbox One, as if Sony feels their own branding strategies are inferior.
What the heck are you talking about?
Shut up and jump in...
They're referring to Kaz Hirai's speech at CES, about brand synergy and Sony having a unified perspective on their products.
Unifying products CAN be a good thing if it's all with the best interest of the consumers in mind, giving them what they want. Unifying products by forcing horrible UI across all platforms despite bad sales and slow adoption rates (win8) and negative feedback isn't a good thing. Companies that listen > companies that know better than you.
if they were referring to kaz'z CES speech, their new slogan should be (and sorry for the repeated joke): wow! such greatness! much awaiting!
The thing is Sony was and is foremost a electronic company, so their "do everything" movement started LONG LONG ago when companies wanted to take over the living room. Sony has constantly linked their TV's, portable units, etc... to all work flawlessly together. The only difference now is that Sony is accepting some of this might mean other companies products, and because of that PlayStation is expanding beyond Sony, but still focusing on them. (PS Apps on competitors phones for example, or PS Now available on other TVs)
Well I think the slogans from the Xbox One are worse but that's just my opinion. Beta tested in the future All in one Input One Or Did you know campaigns were quite unnecessary in my opinion.
The idea is unifying their own brand. Not "all-in-one"
Kaz Hirai's speech at CES was great. It had it's weird moments when they were talking with the Breaking Bad guy, but it ended strong. The way it ended... almost like William Wallace giving a battle speech to his soldiers. Wow.
After reading the article results: Brand loyalty up: 90+
Damn Sony is giving MS a good kick in the gonads
New webpage is really nice, if a little laggy on the ipad. Whoever, or whatever resulted in the marketing switch deserves a knighthood (Japanese version?).
I really like where Sony is going with these ads. And I love that underwater phone and MP3 player.
They need to launch the "BE IN STOCK" campaign.
Haha, brilliant... bubbles
Great commercial! Conveys genuine passion while avoiding seeming pretentious. My only issue? In narrating Engineers as great doers and artists as great thinkers; artists are doers too!
The http://discover.store.sony.... website looks awesome, I had quite a bit of fun going through each transition (just scroll up or down).
I think the ad 'could' also be aimed towards whatever they're doing with the new model PS Move controllers. But whatever they're doing, I'm loving it & can't get enough! =^>
Nice ad sony but .... Does anybody think Microsoft is being a little...... Too quiet? I thought they were being too quiet until e3 hit last year, but e3 came and went and their perfance there was still complete shit. I'm always wondering why they're so quiet and inactive, though.
NOTHING beats this PS2 ad http://www.youtube.com/watc...
I saw this on TV last night. I thought it was a really good commercial. Best I've seen Sony and Playstation come out with in years. People forget Sony used to be the top end of all electronics. You wanted the best, you got Sony. They lost their way for awhile but they need to remind people of their past and recommit to being the best. They're on the right track if this is their ultimate philosophy and not just one single commercial.
I'm going to be moved. Moved to asking Sony why America is getting a stunning sale and the e.u isn't included.
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