The NPD Group has released new data showing that online subscriptions in the US gaming market exceed $1 billion annually.
In particular, NPD's new Online Subscription Tracker (announced in February) paints a clearer picture of the PC market, which has had much of its revenue move to online.
"Now that NPD can estimate the value of the subscription market, it's clear that there is a sizable chunk of revenue being generated by PC gaming beyond what is reflected in retail sales," said NPD analyst Anita Frazier.
PC retail sales declined slightly from just over $1 billion in the US in 2006 to $910.7 million in 2007. This did not include digital distribution and online subscription sales.
NPD said there are 11 million gaming subscribers monthly.