MMO Week: Joe Ybarra and Rod Nakamoto - TV production akin to game development

Last month a new publishing company, FireSky, was formed as a subsidiary of Cheyenne Mountain Entertainment, the company also developing the forthcoming MMO based on the popular sci-fi TV series Stargate Worlds. The company will also publish a number of other titles, as well as a special platform called Social Networks At Play (SNAP), which the company believes will bring gaming and social networking together.

Continuing the MMO Week series, talked to two of the company's figureheads - industry veterans Joe Ybarra and Rod Nakamoto - talk about their plans, the concept of mass-market, and the future of content distribution.

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