Gamedaily writes: "GTA IV and Rockstar have truly elevated the medium of video games, says Qube Software's Jonathan Kent, to the point where games are battling for a larger piece of the entire entertainment pie.
Do you know what that sound is ladies and gentlemen? No? Could it be the sound of capitulation, the sound of victory? Might this be gaming's Marston Moor or Gettysburg or Midway, its Gaugamela or D Day? This is certainly not the end of the war, but might it be, perhaps, a turning point, the beginning of the end rather than total surrender?
Take this from the Toronto Star; "It is one of the most anticipated entertainment events of 2008. No, we're not talking about the upcoming Indiana Jones flick or the long-awaited Guns N' Roses CD Chinese Democracy....." How about BBC radio's Today Programme - the most listened to and influential current affairs show in Britain – which called it; "The entertainment event of the year."
That phrase again from the Reuters news agency; '[The] launch of Grand Theft Auto IV is expected to be the biggest entertainment event of the year.'"