The political and social backlash of adult themed video games is nothing new or extraordinary. It is quite an effective platform when attempting to persuade novice and ill-informed individuals by enlightening them of its inherent dangers and potential consequences. Demagoguery and scare tactics are pervasive with half truths and jaundiced discourse rampant. Grand Theft Auto IV has only exacerbated an issue which was clearly and unequivocally under attack by mainstream news journalism and politicians on both sides of the isle. From Fox News and the "sexbox" to various denigrating comments made by numerous pundits, video games are under considerable scrutiny. When will the industry see a reprieve from the inundation of negative publicity and harassment?