Microsoft, Don’t Bother with Japan – The Xbox 360 is About to get Outsold by the Wii U

Playeressence - Microsoft has announced that they are “committed” to releasing the Xbox One in Japan, in 2014. While Microsoft might be committed to doing this, the Japanese consumers are not committed to buying Microsoft’s consoles.

The Xbox 360 has been available in Japan since December 9th, 2005. Sales of the system have been abysmal, and that’s being nice. More than eight years on the Japanese market, and Microsoft has only been able to sell 1.6 million units since launch. For comparisons sake, the Wii U has sold a little less than 1.5 million units in its first year in Japan. The Wii U will probably pass up the Xbox 360 by early January, if it already hasn’t done so. Nobody is buying the Xbox 360 in Japan, why will they buy a more expensive system, with less content made for them?

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Spurg1637d ago

I'm sure Ms has plans on how to enter Japan. Only fanboys will say it hopeless.

Sammy7771637d ago (Edited 1637d ago )

be realistic. For MS console war might well be over. However, they should focus more on US and get as many sales as possible when the ps4 is out of stock. Both europe and asia and gone case for MS and nothing can be done in those territories. An overpriced inferior console . Not many would buy it. PS4 would crush Xbox One in global sales. MS can still make progress in US though

Ms - please bother as much as you can with US while the ps4 is supply constrained. Don't let SONY get you out of console biz

mhunterjr1637d ago (Edited 1637d ago )

Over for MS? they went from having 10% marketshare with the original xbox to 30% with the the 360. And that was without any support in Japan. analysts predict that the xb1 will move more units than its predecessor. Just because the Ps4 is doing very well, doesn't mean the Xb1 is in danger of failing.

As for Japan. MS can probably forget it...

DanielGearSolid1637d ago


360 had plenty of support early on. Especially when it came to JRPGs... Since it didn't make them fast money they pretty much dumped Japan... I don't think Japan gamers wanna get burned like that again

combatcash1637d ago


They developed quite a few Jrpg's I was hoping to see a sequel to Lost Odyssey it never happened they gave up to soon.

Sammy7771637d ago (Edited 1637d ago )

they captured marketshare since ps3 launched at 600 dollars and after 1 year. This time Ms has no advantage and there is no way they would go anywhere close to 80 million since they would be losing marketshare in both asia and Europe. Stop living in wonderland . Even in US , Xb1 would likely lose to ps4 but not by a big margin.

@combatcash..i don't think you have played kz. kzsf looks way better than anything on xb1.It is definitely the most impressive next gen launch game

even the online portion on an average 1080p tv looks way better than anything on xb1. i have forza, ac4, ryse, bf4 ,cod and kzsf. kzsf looks way ahead of the competition.bf4 in my opinion doesn't even look as good as ryse let alone kzsf

combatcash1637d ago (Edited 1637d ago )


I only played the online portion due to the free trial that went on this weekend.

In your opinion killzone is the most impressive next gen title. In my opinion Battlefield trumps it in terms of graphics,physics and scale. Killzone did not impress me I'm not saying it looks bad but I think Battlefield Looks the best.

NBA 2k14 on ps4 is amazing solid from a gameplay and visual standpoint.


I'm not comparing it to any xbox game and I'm not sure what system you own battlefield on, but if it's xbox one it is well know that the quality isn't as good as the ps4 version.

Battlefield is on another level graphically, destructible environments,vehicles realistic explosions. Killzone has been gimped since KZ2 to be more like cod.

Killzone is a lovely game but it's not the most impressive game well at least not compared to bf4.

mikeslemonade1637d ago (Edited 1637d ago )

I too played the online version and BF4 online. BF4 graphics doesn't trump KZ. Not even close. In terms of scale and gameplay yes but not graphics. Even COD multiplayer looks better than BF4 slightly. It's because BF4 an open world game.

The console war is over to those who can understand how trends work. It was won by Sony in E3 2013 with the final nail in the coffin, the price. Microsoft should try Japan for the sake of it. Ignoring a territory is dumb. That's like Microsoft ignoring Australia or something.

johndoe112111636d ago


I realize that that is your opinion and that you really can't tell someone that their opinion is wrong, because well, that's exactly what it is, an opinion. But I have to tell you, either you are a blatant sony hater or something is seriously wrong with your eyes.

In no way, form or fashion is battlefield a better looking game than killzone. I don't think you can even find 100 people who have played both games that would agree with that statement.

The two most impressive games so far this gen are killzone and ryse. Which one is better is always a debate but most people I have seen tend to agree that killzone is more impressive except for the character animations.

Nowhere will you ever see anyone arguing for battlefield to be in that debate. I don't know if you're being serious or just a hater, either way, you have a problem that needs fixing.

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Godmars2901637d ago (Edited 1637d ago )

"Only fanboys will say it hopeless."

And only two overall failed attempts to sell the Xbox brand will prove them right.

If you actually look at how its being advertised, generally presented and supported, the US is already MS's main focus.

Sammy7771637d ago (Edited 1637d ago )

@Godmars . Actually they are doing quite well in US for December if those sales musings at gaf are to be believed. Channel stuffing stores while ps4 is out of stock is a good ploy in US for the time being. A few posters are now saying that the sales are dropping off so we will find out when January NPD comes out. MS have themselves to blame for this. They could have easily come out with a powerful console at a cheaper price. I mean the disparity between a 900p Ryse and 1080p is huge. I have both consoles and KZSF looks cleaner and sharper at 1080p

Ms should totally forget about rest of the world and concentrate on US with their games and tv offers. The outcome of the console war won't change but Ms position in Us could be a little better

combatcash1637d ago

Got my hands on killzone and it is definitely not impressive from a visual perspective. It's just a cleaner version of the previous looks like they used the old engine.

Godmars2901637d ago

What does any of that have to do with Japan or is any different from what I said. At lest 2/3's of MS attention is on the US while the rest is divided on the rest of the world. Maybe 4/5's.

That is the very definitive example for the phrase; "So What." The same can be said about Halo or COD. the game also isn't going to be much of a factor in Japan, just like MS have announced nothing in the form of renewed strategy in Japan as they say they're going to try "one more time" in the wake of failing in the market twice all ready.

*I* don't give a damn about K:SF for the nothing that's worth. I'm looking more forward to the WiiU than the PS4 because of the Xenoblade sequel while the only reason the XB1 is on my radar is how sad the brand's fanbase is in not simply saying that they like what it has to offer at this point and leaving it at that. Because in terms of policy MS have shown the console cannot be presented as "The Best" choice in gaming in any real argument involving logic.

That you cannot so much as afford a nod to Killzone or likely anything to do with the PS4 just makes trying to talk to you pointless.

combatcash1636d ago


You and I weren't discussing killzone or battlefield not sure what caused you to go off. I play battlefield 4 on ps4 so there's my nod to the ps4. I don't give "nods" to games just because its popular opinion on (N4G). It's a well known fact that stating that a sony first party exclusive is a graphics king, on N4G will get you bubbles and likes.

IMO the xbox is an inferior gaming machine unless you really like the exclusives. It is a superior media machine in comparison to the ps4 at least from the features I have seen (don't own it)

Japan should be their least of their worries, they are losing the battle in the US but I'm sure a nice price cut can alleviate any struggles to sell in the future. if they don't wait too long.

The 360 did well with limited support in Japan I'm sure they'll be fine without it.

Godmars2901636d ago

No, in your last comment in this comment section, with me not having read any of your others, you only talked about Killzone and how you found it disappointing or lack luster. Which again has nothing to do with what will happen to the XB1 once it hits the JP market. With all actual indication based on past history of the Xbox brand there being "not much".

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AngelicIceDiamond1637d ago

@Spurg I'm far from a fanboy but realistically it is pointless or on the verge "why even try mentality".

Imo MS just needs that one major Japanese hit exclusive title in order to do, may be not well but ok. Or at least do better than 360.

I dunno, MS has released great Japanese titles in the past on 360. Sounds like to me MS just needs to stay committed and keep releasing new ips and advertising the console.

But we all know MS won't do that.

stuna11637d ago

Didn't they have plans last generation and the generation before that!? Microsoft has tainted the Japanese market with poor hardware and software support! So it's only logical that there are going to be some misgivings there and them selling the Xbox1 there will probably be as challenging as previous generations.

edgeofsins1636d ago

They tried to release JRPG's exclusive to the system and Japan still didn't care. Especially when the company trying so hard for their attention ended up with their giant console failure rate to make them deterred from the company even more.

gigoran1636d ago

I am saying ite hopeless and I'm not saying so as a fanboy. I'm saying so as someone who has lived and gamed in Japan for over a decade. I watched all Microsoft consoles fail in Japan. They didn't have shelves to store the Xbox games, the had bargain bins. New releases going to discount within weeks. And xboxes are a long running joke between gamers in Japan. If someone says they have one everyone breaks out laughing at them asking why they did something so stupid. The xbone is going to fail in Japan because the Japanese have never never never supported Microsoft consoles. Never. When you have lived there and seen this then you can argue the fact. Till then, I have and I state this as fact.

Ol_G1636d ago

Yeah their plan last time involved blue dragon and lost odyssey see how that worked out

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NatureOfLogic1637d ago

I think MS is only releasing Xbox One in Japan for third party support, but then again it didn't really help Xbox 360 a lot.

KillerByte231637d ago (Edited 1637d ago )

Still if the console fails in Japan, the console is region free so we can still experience the Japanese exclusives that Microsoft releases anywhere in the world

KratosSaveUs1637d ago

Nintendo and Playstation got Japan on lock.

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