''Call of Duty is the franchise everyone loves to hate. But while there are plenty of valid criticisms and reasons for people to dislike the franchise, do people take too much enjoyment in their hatred of the series?
As a franchise, Call of Duty is a prime example of the modern first-person shooter. It’s big, it’s loud, it’s full of set pieces, and it plays it extremely safe. It’s the Michael Bay of videogames, if you like; it’s nothing but style with no substance. Unfortunately, creativity–or quality–isn’t always a recipe for success in videogames or any other form of entertainment. We live in a world where the likes of One Direction, Rihanna, and Nickleback are successful. We live in a world where Avatar made nearly $3 billion and Resident Evil films manage make a profit. Quality and creativity are rarely rewarded and that bleeds through into the videogame industry.''