Sony Europe boss David Reeves has said that PS3 has been outselling its closest rival (Xbox 360) since October 2007.
Speaking at Sony's PlayStation Day event in London, Reeves added that PS3 has now sold more units throughout Europe than Xbox 360.
It's now sold more than Microsoft's console despite 360 getting an 18-month head start, he added.
To date, PS3 has sold five million units in Europe, PSP 12 million and PS2 48 million.
Reeves said Sony is particularly proud of PS3 unit sales in Europe as it's been achieved in a similar time frame to PS2.