''Sony has had success directly getting in touch with fans via the PlayStation Blog. Perhaps, they have a plan to extend their reach further with something called Qore. A trademark under that name was registered by Sony Computer Entertainment America, but this isn't for a game. Qore's services are related to "computer services, namely, providing interactive online magazine and entertainment in the field of video games."
Since Qore is "in the field of video games" it pretty much narrows the trademark down to the PlayStation brand unless Sony has another video game brand coming out in the future.''