Demonstrating their upcoming Zenses titles at a recent media summit, The Game Factory's Damien Sarrazin noted that Nintendo is trying to reach out to alternative retailers.
"They've cornered the enthusiast retailers, the gaming retailers - the EBs of the world, the Best Buys. I think they've maximized the potential there," he told GamesIndustry.biz
"There is nothing more you can do in the usual places where you would expect to find videogame hardware and software. So, the only way they can expand their presence is to access alternative retailers - and in order to do that, they need to come up with the right offering."
Sarrazin thinks his company has found the right offering with Zenses - DS puzzle games designed specifically for a female audience.