When industry executives talk about enlarging the market for video games, it doesn't take long before the conversation turns to casual games. And when talking about causal games, it doesn't take long before the conversation turns to PopCap, the Seattle-based company that has emerged as the dominant player in the casual space thanks to a stable of games that much larger, more established publishers can only envy.
First, there's Bejeweled, the addictive puzzle game that has sold more than 10 million copies since its debut seven years ago. Its sequel, Bejeweled 2, has been downloaded more than 100 million times. Then there's Zuma, Bookworm, Chuzzle, or Peggle, each a huge hit in its own right. Casual games are a huge part of the future of gaming, so earlier this month when IGN had a chance to sit down with PopCap CEO Dave Roberts and cofounder John Vechey and learn more.