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GTA IV: The Biggest Video Game Of All Time Is A Mediocre Movie

Everyone knows that GTA IV is going to be big -- even though it might not be big enough to help publisher Take-Two (TTWO) fend off Electronic Arts.

But just how big is it, really? It will likely surpass Halo 3's (MSFT) one-week total of $300 million in sales. And it may ring up $450 million in sales this year, predicts Wedbush Morgan analyst Michael Pachter.

But while video games are supposed to be the new movie business, they're not there yet -- at least not in terms of raw dollars.

Compare GTA IV's take to the international box office receipts for blockbuster movies. If GTA was a movie, it would be 77th on boxofficemojo.com's list. Just behind "Ocean's Eleven" and just ahead of "Pearl Harbor." And three slots behind "National Treasure: Book Of Secrets" which came out last winter and apparently grossed $456 million, even though we don't know a living soul who's seen it.

Most important: After gamers plunk down $60 or so for GTA IV, they're just about done spending money. But ticket sales are only a portion of a movie's overall revenue stream, and they're not the biggest one, either. So when you gaze at the the numbers below, keep in mind that they're underestimating the films' overall haul.

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Drekken3486d ago

Movies double dip.... theater tickets and then DVD.

Kleptic3486d ago

why are games $60?...thats what I don't get...

industry wise gaming makes a comparible amount of money annually to the other major forms of entertainment...it takes a similar amount of people and man hours to make a high profile video game and movie...and it the video games themselves are printed on the same formats used for movies...

I understand that movies have a broader demographic...but there are also many many more films made than video games...

take this for example...Saw was a film targeted at the same demographic as Rockstar targeted for manhunt...both Saw and manhunt recieved a similar amount of controversy for violence and being 'adult entertainment'...and both Saw and manhunt also had similar production budgets of around 2 million USD...

Saw sold on DVD for $20, and manhunt for $50...at that point a PS2 was still $199, but DVD players weren't sub $100 yet (so it wasn't that DVD players were WAY cheaper than ps2's)...

I understand $50 per manhunt disc would make them have to sell less games to make up the production costs...but wouldn't selling it for cheaper just make more people buy the game?...

seriously...wouldn't selling GTAIV for like $35 just allow more people to buy the game?...overall making profits even higher?...$60 is NOT some magical number for game sales...most of us tolerate it...but there are plenty of people that would purchase a lot more games if they were cheaper...back when most of us switched from the $85 SNES carts to $50 PS1 discs, it was like heaven...and game sales topped record levels for that system...and the Nintendo was dealt the business end of the public when deciding to stick with carts for the N64...

whats to say that dropping the price from $60 to $35 or so won't have the same effect?...I really don't get it...and have never heard a valid argument...movies have more money invested in advertising...while bigger budget movies are usually targetted to larger groups of people (less cult, less violent, less controversial, etc.), there are still smaller movies tailered for that 18-28 male demographic that GTAIV is that are sold for the same price at movie theaters and on DVD/BD as every other movie...it doesn't make any sense...

Asurastrike3486d ago

Who cares? GTAIV is way more entertaining than a movie.