He is one of the most successful game designers in the world. Will Wright has transformed strikingly cerebral topics – town planning, architectural theory, ecology, ant farms – into videogames and, defying expectations, achieved enormous commercial success.
For years it seemed Sim City would be his perennial albatross, until he created the Sims, which turned mundane suburban existence into a 100-million selling franchise. And now he's at work on Spore, which follows life from a single cell to a solar empire.
"I think I've always been interested in the idea of bringing subjects to people in interesting ways," he says. "Interesting subjects in interesting ways which aren't usually presented as being terribly interesting."