"The deal is unlikely to happen now, given that Grand Theft Auto IV is shattering sales records as far away as the United Kingdom. EA can always bump up its offer, but doing so probably would set a bad precedent for future acquisitions."
was to get the money that this game is making. THATS ALL THEY WANTED now that the game is out the offer they made is going to be short by around 4bucks a share! EA wanted to make the big money without having to work for it. Congrats to the guys at Take-Two
They also wanted a monopoly on sports games.
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