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Pixel Perfect – Activision's Real Problem

Activison CEO Bobby Kotick feels that gaming consoles are overpriced. "With the rising costs of fuel and food and housing, it is more difficult to go out and buy a $399 console," he said on Wednesday. That's a little dramatic, Bobby, especially since this isn't the first time you've beat this drum. Is Activision not doing quite as well as you hoped this quarter? Or is it deeper than that; this isn't exactly a new issue. Maybe console pricing isn't the issue and Activision should rethink several details of their business.

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