Dave Karraker, new senior director of corporate communications for Sony, didn't take this job at an easy time. Signing up with the company just a week before the Tokyo Game Show, he's arrived in the middle of a console launch ramp-up, and amidst an anti-Sony trend in the blog communities. Coming off experience with the 3DO and Dreamcast launches, not to mention having to represent Martha Stewart, he's no stranger to controversy.
Dave seems to be fighting fire with fire in his new position, making up lost ground for the time Sony spent without corporate PR in the U.S. The outspoken Karraker is in many ways a breath of fresh air for the often-stoic company, and may be just what Sony needs for the launch of its newest, and most controversial console.