Not so long ago, arguing with someone online was as good a use of one’s time as phoning up a random stranger and shouting at them. Unfortunately, that’s not quite true anymore. The web may sometimes be an obnoxious voice-colony overrun by ear-piercing extremists, life-sucking idiots and attention seeking opinionheads, but it nevertheless carries a massive and growing influence. Developers of games consoles and software are now listening intently to those loud voices, and are even making extraordinary changes to their businesses in order to pacify detractors. In 2013, whining became the locomotive of history.