Editorial: The Power of the Trailer

We have all seen it, from the game play trailer to hype trailer. They come in all shapes and sizes, but no matter what form they take, they are all created for the same purpose; to get your video game dollars. In most scenarios, the publisher will create a short trailer with some game play and some CGI movie shorts and that will generally get people interested in the game. However, there have been a few trailers that dared to be different and set the video game world ablaze.

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