GuardianLv - The XBox One needs an image makeover if is going to make any headway in the Japanese market. The first XBox sold over 2 million units when it was originally released. According to Digitaltrends.com, the XBox 360 had only sold around 1.65 million units as of September 2013. The new XBox One is set to release in Japan in 2014. Based on the downward trend in sales, it seems clear that Microsoft will need to have a significantly different approach if it wants to show improvement over the performance of its earlier incarnations.