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Cat and a Yarn Ball: The Psychology Behind Candy Crush

Most popularized by Bejeweled in 2001, Match-3 games have become ubiquitous, and there are countless variations of the app spread across all sorts of platforms. Whether you’re matching jewels, animals, candies, toys, skulls, berries, or bobbles, the general premise is the same: match at least three in a row and magic happens. However, one particular Match-3 game is seemingly more “addictive” than the others. Candy Crush has millions of users and is blowing the rest out of the water–but how is it doing so?

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