NowGamer: "Published on Dec 5, 2013
Everything is worth what its purchaser will pay. That's the saying, anyway, and judging by the hiked prices of the PS4 and the Xbox One, this is certainly looking to be true.
So while you would scoff at the idea of paying £700 for an Xbox One, a desperate parent looking to get hold of the console before Christmas likely world. In fact, it could well have already happened.
With the concept of supply and demand businesses can get a better judge of the value of a product. That's not to be confused with its price - in the case of these consoles the RRP of £349.99 for PS4 and £429.99 for Xbox One - but instead what a product is worth."