Gamnesia: "Everyone’s heard it all before. “ The Wii U is doooomed! Nintendo is the new SEGA! They’ve destroyed the video game industry forever!!1!” A lot of video game publications may be overdramatizing Nintendo’s situation when they make these ridiculous claims, but it's hard to deny that the Wii U has seen shockingly weak performance, putting Nintendo’s home console business in a bit of a bind.
Nintendo has plenty of money. Their portable console business is healthier than ever and their less-than-successful consoles are continually supported by Nintendo software and Nintendo fans. For these very reasons, I have faith that the Wii U will be fine—it does not need to be “saved.” However, its sales still do pale in comparison to Xbox One and PlayStation 4, and Nintendo has displayed far too many issues with public relations, advertising, branding, online infrastructure, and more to reshape that hierarchy. It’s simply too late for Wii U to become anything more than a pacifier while we wait for Nintendo’s next console. Thus, Nintendo’s goal should not be to make the “ultimate console” in any sense of the term, but rather to provide the best-selling pacifier they reasonably can.
To accomplish this, Nintendo must focus on a clear goal for the Wii U and make every decision with this goal carefully in mind. Nintendo must create the best consumer value and properly inform the public without expending misguided or excessive resources. In this light, there is plenty that Nintendo can do to ensure a faster turnaround, greater success, and longer-lasting significance for the Wii U, even * gasp* without third-party support."