Submitted by OokuChicken 728d ago | opinion piece

Attack On Gaming (in the) Media: Xbox One Letter Controversy

A must read. This is a commentary on the media and their claims of misogyny on the part of Microsoft in the Xbox One marketing move involving a certain letter.

"This week has been a pretty terrible one for the marketing team over at Microsofts Xbox division. In case you’ve missed the controversy, the main issue taken here is that Microsoft have misrepresented a large population of humans by stating that one party should stop the knitting to play video games with the other party that is already playing videogames. Sounds silly doesn’t it?" - Attack On Gaming (Culture, Industry, Microsoft)

LinkageAX  +   728d ago
The image is clean Oo
Kyosuke_Sanada  +   728d ago
Would they have rather the woman pumped iron?.......
#2 (Edited 728d ago ) | Agree(2) | Disagree(0) | Report | Reply
5eriously  +   728d ago
LoL at the picture


Now what kind of mind(set) can draw that from a simple emblem?
#3 (Edited 728d ago ) | Agree(1) | Disagree(0) | Report | Reply
OokuChicken  +   728d ago
A bored one? making a point maybe? for the lols?
moparful99  +   728d ago
Gaming is a predominantly male activity.. There is a segment of women that play but a majority are males. The opposite can be said of knitting, not very men knit but some do. So its very easy to draw the conclusion that the tone of microsoft's ad was one of a male to a female.. This is where the claims of mysogony is derived regardless of the intent.. Marketing teams should know better than to have such lose messaging.. Chalk this up to another MS PR blunder..
yarbie1000  +   728d ago
45% of gamers are female. http://www.theesa.com/facts...
EazyDuz22  +   728d ago
Knitting? Nice 1940's humour
Nintenja  +   726d ago
So the media is implying that only women knit. Sexiest bigots.

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