GR: Who got next?
Growing up, I remember there were two sports titles my buddies and I couldn’t wait to be released in the last half of the year: Madden Football and NBA Live. Religiously, year after year, we would walk fifty miles, in the snow, holes in our shoes, no coats, no food rations, and very little water. All right, realistically, our parents would drive us to the local EB Games (who remembers EB Games?) for us to pick up a copy. But regardless of the journey, we knew for the next few months, these would be the games to play.
Over time, as always it would seem, EA Sports would run into competition for each respective title they would release. Madden had a few companies looking over its shoulder, Midway challenged the basketball brand tough, and 2K has always made a run for sports entertainment glory. But some way EA came out, at least commercially, as the best. From licensing to marketing, everyone seemed to have an idea of which brand would be best that year.