210°
Submitted by Jasmino924 248d ago | opinion piece

Xbox One, KSI and Why Microsoft Should Be Ashamed of Themselves

J Station X writes -

"In London, on the evening of Thursday the 21st of November, excitement was high as impatient gamers stood anxious and cold, awaiting the release of the Xbox One. Microsoft executives stood to the side of the stage they’d set up in the country’s capital, watching as a host of performers and presenters pumped up the eager crowd.

But during the event, a known misogynist made his way onto the stage, with the strangest thing being that Microsoft paid him to be there." (Microsoft, Xbox One)

KingDadXVI  +   248d ago
This is old news. MS has already said they will never use this guy again. A lot of people have never even heard of the guy today. Stop trolling and do something useful.
Hicken  +   248d ago
It's new news to me. More bad press Microsoft really can't afford.

And let's be honest: they should never have solicited the guy for anything in the first place. You've gotta be on your Ps and Qs about this stuff, even moreso when you've had lots of negative images in the media in recent times.

And while I'm one of those people that hadn't heard of him until today, many others have, and it's not like me not knowing who he is makes what he's done any less deplorable. Therefore, it wouldn't change my impression of him, or of Microsoft for employing him.
HardcoreGamer  +   248d ago
i didnt know dick heads could be real

but KSI is not real .. he just is

DICK HEAD
LinuxLeaf   248d ago | Spam
S2Killinit  +   248d ago
I don't blame MS for hiring this guy if they didn't know who he was or what type of comedy he is into. I'm not even offended by his type of comedy and i actually thought his stuff (even though rude to the people he interviews) is funny stuff. what I don't like is that IF MS knew about him enough to hire him, what does that say about microsoft's lack of understanding of what it means to be a gamer. Gamers are a club of people from all strata of society who share one thing in common. They love games. One of the joys of being a gamer is that we can be who we are. we can enjoy the types of games that we are into, without being judged by the larger community of gamers who may or may not like the type of games we like, but still understand what it is that we like about them. If a guy wants to dress up in cosplay of a knight in full armor, every gamer can associate with that even if he or she himself would never dress up in armor. Being a gamer means we can be who we want to be in the larger gaming community. KSI's comedy is based on making people feel bad about who they are for the enjoyment of those who are watching, I think MS should have known that he had no place being there if they even had the slighted idea of what he was about.
Godmars290  +   248d ago
Its impossible to believe that they hired this guy without any vetting. Or that said vetting amounted to a bunch of corporate types in an office meeting and leaving it up to "What do the kids like?"

Then again there's that old story of some guy thinking they owned Donky Kong while walking through Rare's offices.

That is a dangerous span of time for your executives to be clueless about the product they oversee.
KingDadXVI  +   248d ago
In all likelihood some one low level in PR knew that this guy was popular and maybe even about his reputation. They recommended him due to his popularity. The higher ups probably had no clue about him and just signed off on it. Not saying it was smart or right but it happens all the time.

I very much doubt that anyone high up in the organization had any clue about this assholes history. MS is already hyper sensitive about negative PR and it is nigh on unbelievable that they would knowingly set themselves up for this type of negative backlash.
azshorty2003  +   248d ago
No doubt this is what happened.
nategrigs  +   248d ago
I am as far as an xbone fan as you can get, and I actually find it disgusting that people think this guy is funny, but that's pretty sound logic. What I can't figure out is how microsoft PR has managed to be so poorly run. Every day theres something new. Have they not heard of the internet?
Software_Lover  +   248d ago
Do people really know the story behind this KSI guy/girl or are they just looking for something else to jab at Microsoft about?

I have no idea who this guy is but after looking stuff up today, because of the uproar on N4G, I think there is more to the story.

to avoid all the backlash, the people at Microsoft should've just did their research first and not hired him in the first place.

Looking at N4G, I would say a good majority of the people on this website, Sony aligned or not, had no idea who he was/is.
Reborn  +   248d ago
I never heard of him, until recently.

However, the same way a company tends to research who they employ. Why not who they hire for events?

Although, what's done is done, I suppose.
Lykon   248d ago | Bad language | show

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