Well well well, Ooops doesnt even begin to cover it. Some R9 290s can be soft unlocked to full fledged R9 290X. A retailer (OCUK) is selling fully unlocked and enabled VTX3D R9 290 (R9 290X) for just £359.99. Performance of the R9 290X AMD Flagship at R9 290s price, cant get better right? Wrong. They even threw in full 2 Year Warranty.