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Microsoft Uses Xbox One Armored Trucks To Transport the Consoles to the Launch Event

Looks like Microsoft is using every precaution to transport the precious boxes full of Xboxes (yes, that’s a pun) to the launch event in New York, and of course they’re not giving up the chance to provide a good show.

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Community1431d ago
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B-radical1431d ago

Hahah MS always do shite in money you think don mattrick is hiding in one?

SonyWarrior1431d ago (Edited 1431d ago )

its not for people stealing those xbox Ones,
its to prevent them for getting their money back after purchase

Reverent1431d ago

@SonyWarrior, coming from someone with your name, a comment like that isn't surprising... However, that was still f***ing hilarious. I think even Xbox guys won't be able to deny that.

iGAM3R-VIII1431d ago

lool its a bit extra, I think its for show rather thn actually needing to protect the X1's

Nujabes_1431d ago

Of course it's a PR move. Video game consoles aren't moved in armored trucks. It's just for attention.

Crazay1431d ago


Really tips? Is that what's going on here? Give your head a shake dude. We all know it's a PR thing. It's all in fun.

nypifisel1431d ago

Awesome? I find it stupid and rather pathetic. MS really need a change up in the marketing department or whoever makes this shit up. It seems so shallow.

Nujabes_1431d ago (Edited 1431d ago )

It caught people's attention, that's the goal with marketing. It worked.

nypifisel1431d ago (Edited 1431d ago )

The wrong kind for me (and I'm sure many others). It's a far cry from the more grounded approach Sony have been taken which ALL CAN RELATE TO! No one would feel cheated by being treated right, meanwhile MS think we're all idiots.

GT671431d ago ShowReplies(4)
parentoftheyear1431d ago

It is neat, i just cannot BELIEVE how much money they spend on advertising, it is just unbelievable the stuff they do.

Eddie201011431d ago

Everyone was ooing ahing about the launch day box looking sexy but the regular Xbox One box is really really generic looking.

Eddie201011431d ago

The joker going to run a bus into the building and steal them all.

Jokers say nah, it's not worth the effort.

StrawberryDiesel4201431d ago

No No, it's actually pretty over exaggerated. They aren't gold bars, they are just video game consoles.

3-4-51431d ago

Be weary of Mini-coopers

Magicite1431d ago

MS just loves to shed $$$!

+ Show (8) more repliesLast reply 1431d ago
_FantasmA_1431d ago ShowReplies(5)
ricochetmg1431d ago

I would never say ms does not have style.

Serjikal_Strike1431d ago

Flashy Microsoft trying to impress like always

_FantasmA_1431d ago

Xbox is all flash, no pizzazz

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