Looks like Microsoft is using every precaution to transport the precious boxes full of Xboxes (yes, that’s a pun) to the launch event in New York, and of course they’re not giving up the chance to provide a good show.
That's pretty awesome
Hahah MS always do shite in style....money money money...do you think don mattrick is hiding in one?
its not for people stealing those xbox Ones, its to prevent them for getting their money back after purchase
@SonyWarrior, coming from someone with your name, a comment like that isn't surprising... However, that was still f***ing hilarious. I think even Xbox guys won't be able to deny that.
lool its a bit extra, I think its for show rather thn actually needing to protect the X1's
Of course it's a PR move. Video game consoles aren't moved in armored trucks. It's just for attention.
@Nujabes Really tips? Is that what's going on here? Give your head a shake dude. We all know it's a PR thing. It's all in fun.
Megaton launch event.
Awesome? I find it stupid and rather pathetic. MS really need a change up in the marketing department or whoever makes this shit up. It seems so shallow.
It caught people's attention, that's the goal with marketing. It worked.
The wrong kind for me (and I'm sure many others). It's a far cry from the more grounded approach Sony have been taken which ALL CAN RELATE TO! No one would feel cheated by being treated right, meanwhile MS think we're all idiots.
It is neat, i just cannot BELIEVE how much money they spend on advertising, it is just unbelievable the stuff they do.
Everyone was ooing ahing about the launch day box looking sexy but the regular Xbox One box is really really generic looking.
The joker going to run a bus into the building and steal them all. Jokers say nah, it's not worth the effort.
No No, it's actually pretty over exaggerated. They aren't gold bars, they are just video game consoles.
Be weary of Mini-coopers
MS just loves to shed $$$!
I would never say ms does not have style.
Flashy Microsoft trying to impress like always
Xbox is all flash, no pizzazz
It'll be sad if they dont sell out. How much $$$$$ did they use just for transport?
That's to much. They should be giving them away.
Nobody else has figured this out? Lol.
Sucks the inner troll in 95% of this community makes them too slow to realize that.
get over yourself clown
God... south park was pretty accurate. this is kind of pathetic.
So an standard delivery truck was not available?
Wow, the hate in here is ridiculous. Console launches don't happen very often (probably every decade now). Of course they're going to do something flashy to build some excitement for a once in a decade event.
The sony sheep dont' realize it as they are here only to give negativity for any MS related articles. They dont' even have any consoles so just pretend they are gamers.
Sure Microsoft, the Xbone is the most wanted console of all time, that armored trucks are required to transport it.
Remember :there's a "demand" for the Xbox One :-/
"rocket science level stuff"
OMG OMG TAKE MY MONEY!!!!!
lol like someone would actually try to steal those consoles.
considering the crowd playing teh cod online, I get its better be safe than sorry.
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