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Microsoft Uses Xbox One Armored Trucks To Transport the Consoles to the Launch Event

Looks like Microsoft is using every precaution to transport the precious boxes full of Xboxes (yes, that’s a pun) to the launch event in New York, and of course they’re not giving up the chance to provide a good show.

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B-radical1225d ago

Hahah MS always do shite in style....money money money...do you think don mattrick is hiding in one?

SonyWarrior1225d ago (Edited 1225d ago )

its not for people stealing those xbox Ones,
its to prevent them for getting their money back after purchase

Reverent1224d ago

@SonyWarrior, coming from someone with your name, a comment like that isn't surprising... However, that was still f***ing hilarious. I think even Xbox guys won't be able to deny that.

iGAM3R-VIII1225d ago

lool its a bit extra, I think its for show rather thn actually needing to protect the X1's

Nujabes_1225d ago

Of course it's a PR move. Video game consoles aren't moved in armored trucks. It's just for attention.

Crazay1225d ago

@Nujabes

Really tips? Is that what's going on here? Give your head a shake dude. We all know it's a PR thing. It's all in fun.

nypifisel1225d ago

Awesome? I find it stupid and rather pathetic. MS really need a change up in the marketing department or whoever makes this shit up. It seems so shallow.

Nujabes_1225d ago (Edited 1225d ago )

It caught people's attention, that's the goal with marketing. It worked.

nypifisel1225d ago (Edited 1225d ago )

The wrong kind for me (and I'm sure many others). It's a far cry from the more grounded approach Sony have been taken which ALL CAN RELATE TO! No one would feel cheated by being treated right, meanwhile MS think we're all idiots.

GT671225d ago ShowReplies(4)
parentoftheyear1225d ago

It is neat, i just cannot BELIEVE how much money they spend on advertising, it is just unbelievable the stuff they do.

Eddie201011225d ago

Everyone was ooing ahing about the launch day box looking sexy but the regular Xbox One box is really really generic looking.

Eddie201011225d ago

The joker going to run a bus into the building and steal them all.

Jokers say nah, it's not worth the effort.

StrawberryDiesel4201225d ago

No No, it's actually pretty over exaggerated. They aren't gold bars, they are just video game consoles.

3-4-51225d ago

Be weary of Mini-coopers

Magicite1224d ago

MS just loves to shed $$$!

+ Show (8) more repliesLast reply 1224d ago
_FantasmA_1225d ago ShowReplies(5)
ricochetmg1225d ago

I would never say ms does not have style.

Serjikal_Strike1225d ago

Flashy Microsoft trying to impress like always

_FantasmA_1225d ago

Xbox is all flash, no pizzazz

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