In the olden days, magazines would have excite-o-meters. These scientific devices measured the hype differentials surrounding a game, and calibrated them against a range of anticipation parameters, correcting for PR spin. The strangest thing about Ryse? Microsoft has been pushing it pretty hard, but none of that marketing has ever really translated into a twitch on the needle of the excite-o-meter. Mis-communications and radical changes in direction have left us too confused to be excited.