Kickstarter, coined as a ‘crowd sourcing’ website, i.e. a group of people all put in X amount of money and communally fund a project something that may struggle to fund itself via usual means. Kickstarter says it has received $825 million in funding since its launch in 2009. The idea of Kickstarter is that it provides the place to propose an idea to millions of its members and receive financial backing in return for rewards depending on ‘Pledge’ size. Kickstarter benefits as it receives a 5% cut and Amazon receives 3-5% for processing the transactions.