Sean Halliday of Pixel Gate writes:
''If there’s one thing that E3 shows us each year (or any new generation for that matter), it’s how competitive people get. I’m not talking about companies or industry figures, but the consumers themselves. There’s an odd feeling of tribal warfare that sprouts up after each and every E3. ”Sony won the battle, Microsoft will win the war!” has been something frequently shouted out across the internet in the aftermath of E3. But the last time I checked, this was not a war. I don’t recall anyone from either company commanding their consumers to attack the rival company’s fans. Remember that moment Jack Tretton mounted the PS4 and raised his longsword screaming ” DEATH TO HOUSE MICROSOFT! AMASS MY FELLOW SON’S OF SONY”? No, me neither.''