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Submitted by MajorAly 816d ago | news

Here's How Ads Appear On PlayStation 4's Activity Feed

Finally the embargo has been lifted from the PlayStation 4 hardware, its UI and the games. We have seen a lot of UI videos and walkthroughs of the UI along with a lot of pictures. It appears PlayStation 4 will integrate ads into the activity feed of the user. Jeff Gertsmann, co-founder of Giant Bomb, shows us an off-screen image of the activity feed showing an ad. (PS4, Sony)

Sleepless  +   816d ago
How is that not distracting?? It gets the biggest chunk of the screen
PlayStation_4  +   816d ago
only one ad at one time though, plus you need to go into the "What's new" section"
iiwii  +   816d ago
same as the PS3
darthv72  +   816d ago
Many dont really know the difference between the two user interfaces. They look at the xbox dash and see ads but in reality what they are seeing is the culmination of not only the gamers user interface but the incorporation of the live marketplace all in one.

The difference on the PS3 (and probably PS4) is the separation of the two. the Ps store is separate from the XMB so that is why many complain about the ads on the live dash.

If sony incorporated the store throughout the xmb it would essentially be like the dash of the xbox. So YES you would see ads for content available in parts of the store.

To some extent we already have the direct links to the different sections of the store from the XMB. If you are on the games section, go up to the PS store icon and it takes you to the games section of the store. complete with ads for game related content.

Go to the movies/video section of the xmb and go up to the PS store icon and it takes you to the movies/video section of the store. complete with ads. What Ms did was build the entire marketplace INTO the dash instead of making it a separate entity.

so while the complaints of ads on the dash seem legit, they are for content that is available within the live marketplace. So clicking on the movie trailer from the games section takes you to the marketplace for movies. clicking on a jack links ad from the main dash screen takes you to the jack links promo page for free themes or gamer pics.

At the very least MS has the ad providers give you something for the trouble of clicking on the ad. be it an entry into a contest to win a home theater system or QR codes for free offers from Doritos you get something AND you have to make that effort to click on them to begin with.

Now if this new gen makes it where you are subjected to having to watch an ad before you can download a game demo or even play the damn game....then we got problems.

As it is, both platforms are wanting to make $$$ off not only the consumer but ad revenue as well. do your part and support the platform and you never know, you just might get something in return for clicking on those ads.
pivotplease  +   816d ago
The marketplace is simultaneously integrated and separate though on the dashboard. I was never a fan of how they have a marketplace for every medium. It basically makes the dashboard out to be 80% ads and marketplace. You do have some good points though darth. Sony has slowly been finding cohesive ways to throw in ads (e.g. what's new). However, I find this useful because almost half of what is shown is a free game or sale pertaining to plus.
GTgamer  +   816d ago
This is the PS3's whats new Section a thing you have to enter just like on the PS4 its not all over the UI. By reading the comments im guessing half of you never owned a PS3 or just xbox fans sounding rediculousy desperate its sadddd TBh :/
#1.1.4 (Edited 816d ago ) | Agree(5) | Disagree(2) | Report
FamilyGuy  +   816d ago
No ads that don't relate to the PS system or gaming itself show up on the UI, you'll never see something like a Pringles ad unless there's some "Win free games" promotion going on with it. In the actual store you might find an ad though, as I recently noticed in the Free-2-Play section where they've got car ad commercials for Corolla running.
culpepper516  +   816d ago
it's a playstation store ad.....which actually makes sense. If PSN has a new deal, one that benefits the consumers, it makes sense that it's shown in the "What's New" section
combatcash  +   816d ago
I wonder if it's going to only be Sony ads, or if it will go the xbox route as well.

Only time will tell but why pass up on the opportunity to cash in on some ad space.
AngelicIceDiamond  +   816d ago
Didn't know PS4 would have ads. Its no big deal considering I play games and not ads.
FamilyGuy  +   816d ago
That "Ad" is directly related to the PS Store itself.
It's a promotion showing that spending money on the PS Store digital movie content will gain you a return in PS Store credits. Not like it's a commercial and these type of promotional billboards are already present on the PS3. This is nothing new and no where near a kin to seeing something like the StateFarm Insurance ad posted on the X1 dashboard.

People really need to learn the difference between relevant content and ads posted for nothing more than commercial profit.
Septic  +   816d ago
People made a big deal about a tiny little square on the Xbox 360 UI, lets see them apply the same standards here.
pacostacos  +   816d ago
you know it wont happen the double standards are strong around here... if sony does it all of a sudden its okay
combatcash  +   816d ago

Very true "sony will never charge to play online" and now it's ok because "well they offer more for your subscription" Ads were regarded as evil on xbox 360 by ps3 only owners but I'm sure now it will be acceptable.

Sony is more like Microsoft than people think, but fanboyism blinds folks.
dcj0524  +   816d ago
I think that's in the "What's New" section. So if you go there you KNOW there will be ads. Just saying.
JimmyLmao  +   816d ago
the difference being here that you have to go out of your way to see this.. into another section and scroll down.. its not on the main home screen
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Naga  +   816d ago
It's not on the home screen of the Xbox One, either. So how is that a difference?
JimmyLmao  +   816d ago

we were talking about 360
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Naga  +   816d ago
Ah, gotcha. My mind automatically went to the misguided complaints about the mythical ads that were supposedly on the XB1 home screen. I'm with you now - thanks for the clarification.
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Ol_G  +   816d ago
ads on a console is horrible i paid for the damn device why should i be bothered with this spam
webeblazing  +   816d ago
I wouldn't mind if mp was free but not if I'm paying. But its deals on stuff in PS store so makes sense. I wouldn't be surprised if other ads start popping up tho they got to make money right.
darthv72  +   816d ago
@septic but people will say its an ad for something that is available from the PS service so its okay.

And yet most of the ads on the dash are related to content available within the live service as well. some obviously not but hell, even the jack links ads would give you gamer pics or themes for your trouble.

go figure
Godmars290  +   816d ago
Lets see if they stay game/console related.

I mean I've seen furniture ads on Xbox dashboards.

Also not its never registered on the Xbox camp that you pay subscriptions and you get ads. Likely still going to get them if you get PS+, but PS+ is still more of an option than XBL.
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Palaven  +   816d ago
Funny, I have only ever seen game or movie related ads on my Xbox dashboard.
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svoulis  +   816d ago
I still don't get it, this is not an ad its a promotion, for PlayStation Store. Not a 3rd party endorsement. If it said FORD FOCUS BLAHBLAHBLAH VROOM and played a video, yes I'd be annoyed
Blackdeath_663  +   816d ago
its exactly the same as the what's new section in the ps3 nobody said anything about that. all ads were linked to the PSN store or the playstation website.
Brix90  +   816d ago
PS3 has ads too...there on the Whats New sections so nothing new
bromtown  +   816d ago
I don't have a problem with Ads on the 360 if they're for games I might want, or services available on the system (like Netflix) its when you start getting ads that are completely jarring and obviously only there because money changed hands, which Microsoft do and PS don't. Fast food and soft drinks don't appear on PlayStation, games, services and occasionally other Sony products do - the latter being the closest it gets to an actual advert.
svoulis  +   816d ago
Erm, Is that an ad for Playstation? Wouldn't it make sense? Just asking.


If I am wrong, please state it? I am asking a question how can you disagree with that.
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mushroomwig  +   816d ago
You're not wrong, not only is it PlayStation related but it's a GOOD deal. People just like to complain for the sake of it.
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Blackdeath_663  +   816d ago
its exactly the same as the what's new section on the ps3 and nobody cried then. all ads linked to a promo on the PSN store or the playstion blog website. not like you are getting any pizza hut ads or anything
bromtown  +   816d ago
Nobody cried because people on this website either own a PS3 and know ads are not an issue on PS platforms because they're for games, services and Sony products not pizzas, mountain dew and doritos haha..

Either that or they have never even owned a PS3 and just come here to complain about things they have no experience with.
AD705  +   816d ago
One thing I hated about the 360s dashboard later on was the insane amount of ads that infiltrated the dashboard. I hope the ps4 doesn't do the same but it doesn't look that way.
theWB27  +   816d ago
It seems you're going off the false internet talk. There are only a few tiles that have ads that don't pertain to Xbox Live content. They're usually tucked in the corner and are wholly unobtrusive.
DOMination-  +   816d ago
In the UK at least there is ONE tile that's an ad, on the home part of the dashboard but the ad doesn't actually run unless you move over and hover across it. Normally they are for LoveFILM but the last six months it's been an ad for XB1. Like I say, this is for UK.. they certainly exist but it's insane how exaggerated the N4G community makes it out to be.
WeAreLegion  +   816d ago
That's not really an ad...

EDIT: Even on the PS3's store, this is the first thing you see. They want people to know that they can get money back for spending.
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Ol_G  +   816d ago
more like a wallpaper ...
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darthv72  +   816d ago
its a promotion
Ol_G  +   816d ago
yeah to buy stuff that has nothing to do with gaming

Can we install an adblocker on this thing?
XboxFun  +   816d ago
Wait, wait, wait...there's ADS on the PS4 UI screen??

Surely this will impede on any PS4 gamers ... gaming right?

I mean sony fanboys for years where riled up about 360 UI and the tiny little box in the corner that sometimes displayed an ad for a paid service but most of the time was an ad that was Xbox 360 related...and here we also have a paid service that will show an ad.

I wonder if it will matter now...

lol, I love it! Calm heads that explain in detail where the ads are located. I wish we could get these calms heads to explain the 360 dash and how those ads shown are actual content found in the Live market place and how you have to go out your way to see a little small ad in the corner that MIGHT show something that's not related to 360.
#6 (Edited 816d ago ) | Agree(16) | Disagree(9) | Report | Reply
GTgamer  +   816d ago
Im guessing you dont own a PS3 because you would know ads like that are always in the Whats New section which u have to deliberitly enter to see so calm your tits so is this what Xbox fans sit down and wait for :/
#6.1 (Edited 816d ago ) | Agree(4) | Disagree(8) | Report | Reply
iiwii  +   816d ago
PS3 had this same thing but you had to go into the "whats new" section to see it. There was also an option to turn off the "whats new" item if you didn't like it. There were NO ADS on the main UI and I never saw things like McDonalds or maxipads in the "whats new section"

Not the same thing at all.
GTgamer  +   816d ago
@XboxFun ads on the Home Menu sooool i dont see where your coming from
darthv72  +   816d ago
You do realize that the top pic is the only one with an ad unrelated to content in the marketplace.....right?

the bottom pic is all relative to the marketplace from the movie section to the aps for espn and youtube and the music video for maroon 5.

you just derailed your own train of thought. I give you an A for effort though.
XboxFun  +   816d ago

Your whole argument has just crumbled. The top pic had one ad unrelated to gaming and the 360.

The bottom new dash has everything related to gaming and content found in the Live marketplace.

You see GTgamer, just like you mentioned to everyone of "Does anyone even own a PS3", I guess we should ask you the same about the 360. As I and many here who do own one will tell you (yet again) that all content shown on the UI is content when clicked will take you right to that item.

MS has integrated their Market with the start up UI dashboard. Of course every non-360 gamer doesn't know this but instead chose to parrot one another that the dash was filled with intrusive non-gaming ads.

Thanks for the pic and clearing up that issue. Couldn't have done a better job myself.

I also give you an A for show and tell.

Also, like you said...when you boot up the PS3 it automatically lands you on the What's New icon under PSN right? And this automatically shows you "ads". Far different from the 360 which automatically puts your cursor on the game you have in the 360.
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Brix90  +   816d ago
lol @XboxFun...been waiting for this day huh
spektical  +   816d ago
the difference its in the whats new section, not cluttered all over the UI like on the 360. Difference between going somewhere and being slapped with ads, and being everywhere and being slapped with ads.
iistuii  +   816d ago
I remember all the fuss over a tiny advert in the bottom corner of the 360 Ui, now it's ok...
GTgamer  +   816d ago
Does anyonr own a PS3 O.O
iiwii  +   816d ago
They have obviously never seen a PS3. That or they are just butthurt 12 year old xbox boys voting evryone down to be annoying.
GTgamer  +   816d ago
I dont understand the disagrees but ok boys
DanielGearSolid  +   816d ago
That "now its ok" argument isnt valid, unless you source a vast majorty of occurrences of the same users that bashed the 360 defending these ps4 ads. The fact is, a handful of ppl dont speak for a whole fanbase. Idk if your an Xbox fanboy or not but quit pretending MS is some sort of victim here. BOTH companies have hypocritical fanboys
DanielGearSolid  +   816d ago
It didnt affect me on 360, it wont affect me on Ps4. Only spoiled gamers care about something so unobtrusive. If it was a popup like on the internet, or video b4 your video like YouTube I would understand. But this is nothing, just navigate away from it with your d-pad. DONE
DanielGearSolid  +   816d ago
Its no different from the easily avoidable ads on this website... Fussy gamers really piss me off
IanVanCheese  +   816d ago
But but but Micro$oft are evil and stuff.
bub16  +   816d ago

maybe that's one thing the mobile gaming market has right!
Lboogieskells  +   816d ago
the ads are a game and entertainment related
amnalehu  +   816d ago
Sooooo Sony should not put ads in their own store for items they sell.....hmmmm....
Lboogieskells  +   816d ago
I'm cool with it, as long as the ads are game and entertaiment related.
Ravenor  +   816d ago
Just like the ad(Only one ad is a true ad) in the 360 Dashboard, I just don't care. When stuff starts popping up fullscreen, or play audio without highlighting the ad then I will grab the pitchfork.
xxxsiegezzz  +   816d ago
I never complained about xbox "ads", so I have the right to say that these offers aren't distracting, but it would be cool to have an opinion to disable them even I personally like to see new offers etc. ...
#14 (Edited 816d ago ) | Agree(1) | Disagree(0) | Report | Reply
kingPoS  +   816d ago
So it's like the 'What's New' on the PS3; I see nothing wrong with that. The main difference between the PlayStation & Xbox UI are the way each integrates it's own store.

On Xbox, the store is tightly woven into the system; consequently you'll see ads here & there. On PlayStation, the store is mostly a separate entity; the ads you'll see are largely localized.

Hope that clears things up.

Gateway MT6706 2008
#15 (Edited 816d ago ) | Agree(0) | Disagree(0) | Report | Reply

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