Kotaku writes: "Score one for games. With the release of GTA IV, Blockbuster will begin to feature video games in "new release" retail space formerly reserved exclusively for movies. I know, it doesn't sound like a big deal to rearrange some stuff on the shelf. But trust us, these retail guys get sweaty in the crotch just thinking about signage. As Blockbuster CEO Jim Keyes explains:
"This is a big event for Blockbuster. The new release wall is sacred ground for us...We think that's going to attract a lot of people to our game offerings."