With potentially $800 million at stake by 2012, it pays to know how the mishandling of in-game ads can blow up in the collective face of gamers, developers and marketers. Results from one study within...
Best researching ever. Although that's not going to necessarily stop advertisers and game developers from going full steam ahead, perhaps it may yet act as a deterrence when they try and do planning for it. Or girls will find games way more attractive with ads. Hm... Rockstar got it right when they devised all the sham ads for GTA 3. They were funny, outlandish and had that possibility of being real. I want my kitten via Mail order.
so true about the gta4 ad.
Cherry Poppers anyone?
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