Jennifer Clark // Senior Director, Product Publicity writes:
To celebrate the launch of PS4 in North America, we will be holding a special midnight launch event at The Standard, High Line. Activities will include an arcade where fans can play games on up to 30 kiosks. Additionally, the entire north side and east sides of the hotel will transform into a gigantic interactive lighting installation. Starting Thursday, images depicting the creative process of developing video games will be projected on the entire north side of the 18-story building.