Nintendo's latest Wii U commercial fails at making it clear that the Wii U is an all-new console, rather than another peripheral for the Wii or an "upgrade".
The dad is a idiot, everyone else was fine. I don't think it was aimed at the casual though. Did anyone else think that when they showed the chart, it was showing WiiU sales?
Do they really think there is any other answer than making some good games? I would love to see a Real Survival horror Resident Evil on Wii U. RE4 Wii was the best Wii game IMO. I would love to see something like that. Gamepad is in the way. They should have stuck with Wii controllers and put the money from the gamepad into more power or left it out and dropped the price. I want fanboys to know as much as I rip Nintendo I still think they could destroy MS and Sony if they would just do it already. They need to bring their titles and ideas to meet or surpass industry standard. Zelda could kill Elderscolls if they would just commit to competing with the rest of the industry. I want Metroid to be multiple worlds with space combat, cities, factions, and co-op. (quivering at that last idea)
Replace those kids with Reggie, sorted :) Cringe-worthy advert now becomes a good showcase for the Wii U!
"Guess I just got upgraded" "REGGGGGGGGGGIE SLAP" <SKADOOSH>
this commercial annoys me everytime it comes on its so corny
so it fails to someone who is not a casual wow just wow
Jeez I hate child actors these days... Anyway it sounded to me that they are trying to say it's just an upgrade, you'll get parents thinking "Why would I upgrade when my Wii is working fine".
Blah blah blah, all u do is hate on everything Nintendo. U need to get laid, seriously dude.
lol...whatever you say man People on the internet who come off as angry and aggressive by calling people with insults that dwell into their sex lifes usually end up being the ones who don't have a very good one themselves. Trust me my sex life is amazing...could not be happier with it :) Besides ever since you've joined the majority of your posts have been defending Nintendo and getting p***** off whenever someone says one tiny little thing about them. Seriously that's when you need to get yourself outside and breathe in some fresh air for once.
@ foxtrot, ur not fooling anyone, I was just statin a fact, if ur butt hurt over that aint my problem. Lol How delusional are u, u come across as angry and agressive over a company, how sad is it that u stalk every single Nintendo article. U spend so much of your time stalking and obsessing over Nintendo I doubt u have time for anythin else let alone a woman. Lol Ur insecurities amuse me, what has Nintendo ever did to u? U act like u was in a personal relationship with Nintendo and they cheated on u and ur just bitter. If u don't like Nintendo then move on instead of boring everyone with your repetitive hate towards Nintendo. d;o)
Just call him lol_wut He made two accounts so he is twice the troll now
All I'll say is that... Mentioning "upgrade" isn't clear enough. People will still think its a Wii with a new controller. The ad isn't a total fail, but its not a good one.
I think you and people a like are hammering too hard on the word "upgrade". If you look up the word it simply means to improve. If people are interested they will ask about it. People are curious to what extend a new product is better to their current one. And if they deem it to be worth it they will "upgrade". I feel like the gaming community is projecting too much of how others will feel or act when it comes to game related stuff. It reeks of some sort of misplaced elitism.
Exactly. When in all reality the wii u is precisely that. An upgrade. I have thought of it that way the whole time and because of that I love my wii u. It's a wii but way way way better. Actually it's exactly what all the complainers wanted with the wii. And even then it's provided more than what was asked. Way more. It's an awesome piece of hardware. Tablet controller that doesn't get near the credit it deserves. People buy the new phone or tablet when it's upgraded. Even when the upgrade is barely noticeable. And It would be safe to say a lot of those same people bought a wii. Enjoyed the wii. Stopped playing the wii. And wouldn't mind moving to the new upgraded version of the wii
Good points. Improve or New Console? Improve seems like an add on. Maybe thats what Nintendo wants casual people to think. But here how it goes A casual Wii owner walks into a store and say I want to upgrade my Wii.. The Walmart electronics guy would be like.. huh.... Hmmm a Wii Mini, You mean?? The Wii Owner yeah I guess so. Fail in those regards.
"Improve seems like an add on. " It doesn't. Sony also improved their PS4 compared to their PS3. Doesn't sound like an add-on either. While the Wii U is based on some of the Wii hardware specifics it's also completely different in other regards. It's not like they just cranked up the CPU power and called it a day. Wii U is a new piece of hardware with features the Wii lacks. And let's not be coy, PS4 and XboxOne both have a x86 based CPU. If their next consoles will do the same, would you then disregard the term "upgrade"? Because in reality that's exactly what they will be. "But here how it goes A casual Wii owner walks into a store and say I want to upgrade my Wii.. The Walmart electronics guy would be like.. huh.... Hmmm a Wii Mini, You mean?? The Wii Owner yeah I guess so. " Again with the projecting. In this little "example" of yours wouldn't the consumer ask "But doesn't it come with a tablet like controller?" and then the walmart guy says "Oh, you mean the Wii U, this way sir". Why are you ruling out that scenario? You are projecting with a very narrow minded perspective of reality. ( Not to mention Employees are informed about new products, the higher up tells them )
Regardless of our opinions we will see if it works, right?...
I think Marketing to families this holiday is a smart move for Nintendo. going for an older audience first this holiday would be suicide, even if they had the right games coming out new console releases would overshadow it. But next Year the new console Hype will go down and it will be all about the games.
Xbox will win the software race for the first 2 years I think. I think PS4 and Xbox1 are for different types of core gamers. I play PC mostly but I like halo and multiplayer games. So xbox will be the console I get to go with my PC and the WiiU (I got a wiiu for $100) I am not big on single player games that aren't sandbox. God of War is Devil May Cry without guns to me and Drakes, Heavy Rain, Last of Us are just boring to me. Not saying they are bad I just don't like them. I don't like tater tots doesn't mean they are bad I just don't like them. I don't think Nintendo will make enough games but hey they never make enough games, been that way since Gamecube so what's new...
oh dear,....BOIW! LOL
Well... the game they're aiming to sell is SM3DW, a game for families. so, what do you expect? Yes, they're going for the casual crowd, because the 'hardcore' gamers are looking at the Ps4 and Xbox one. So, go after the crowd your competition isn't bothering with.
What Nintendo is doing now Is good for short and long run. They are going for casuals. Are there more casuals or core gamers? Obviously casual because a billion people play games on phones or tablets so they are only casuals. If Nintendo attracts casual gamers then those casuals that dont play xbox or ps become hardcore Nintendo gamers and will buy the next Nintendo console and their games. This happened to all of us when we began to game and are now core gamers.
I think that is what they were trying to do with the Wii as it relates to the Wii U- but so far Nintendo has not been successful in getting the casuals that bought the Wii to step up and buy a Wii U- IMO this commercial did not do enough to indicate this is a new and separate console - upgrade is typically thought of as improving something you already have V buying something new that is better I wish they would just come out and say: The Wii U is a new HD console from the people that brought you the Wi, Mario, Donkey Kong, Kirby etc. Nintendo has done a lot of awesome marketing for its games and systems IMO- but they have done a terrible job marketing the Wii U and this add is still too ambiguous and honestly not that compelling overall
it was a great commercial
upgrade makes it clear its a new console. and to the guy above nobody says "i want to upgrade my wii" and even if they say wii mini, when they see the box they will think it doesn't look like the thing from the commercial, so only an idiot would make that mistake and think the new Wii is $99
the wiiu is just a poor product with a poor identity. i mean, they even designed it IDENTICAL to the wii. of course the average consumer will think its just a wii with a new controller. they should have just called it wii2.
While the designs look similar - it isn't anywhere near as similar as 3DS is to DS - and I sure don't see people getting confused between the two.
People fail to realize that ALL commercials go through tests and surveys before it's aired. I know this because I used to work in advertisement. If the commercial doesn't appeal to you then it's because you are not the intended target. Every commercial has a specific demographic that they are trying to reach so it's definitely no for everyone. I think the commercial is corny and the father looks like an idiot, but to the right demographics, they may be able to relate to that father unlike me.
so the wiiu's target audience is corny idiots?
I see where you're coming from and I didn't mean for it to come out like that. I didn't say he is an idiot, just the faces he was making, makes him look like one. There is a difference between calling someone an idiot because he or she is actually stupid and saying he looks like an idiot because of what he or she is doing at the time. Anyway,the intended target audience should be middle aged parents with kids within a certain age range. When surveys are done it's very specific in terms of age range and qualifying criteria. The qualifying criteria can get very specific like how many kids they have, if they play games, and what consoles they have or owned. All of this is taken under consideration when they test their commercials with a control group of people.
I don't get why everyone's hating on this commercial. I thought it was ok.
I don't mean to sound homophobic but this commercial is gay
you dont sound homophibic, you sound foolish
It was a decent try, but if they would have had the father say something along the lines of, 'Oh, buy the Gamepad to upgrade?' then the kids could have said, 'No. It's Nintendo's all new console!' or something to that effect. A missed opportunity, but at least it's a step in the right direction toward clearing things up.
Wow did people ever listen or watch the add. They said time to UPGRADE to WiiU. For one if i am a innocent bystander I think what's a Wii U and why upgrade. I go online or ask a sales attendant. Hey I like to upgrade my system. When you fly and you upgrade from coach to first class. You know that you are getting something better than what you have.
Seems clear to me too.
Embarrassing, with the average gamer being 36,37 do Nintendo really think parents are that stupid? Maybe grandparents, more marketing fail from Nintendo. If Nintendo is talking about an upgrade, how about upgrading that oversized resistive touch tablet, make it smaller, lets say the size of a Samsung Galaxy Note 3. Smaller size should shave some money off each units to be used for either price reduction, or upgrading other parts of the system. Upgrade the Wii U internal space, lets say at least an 80 GB HD, and maybe the Wii U will get more third party DLC. Change the console design, add some DVD/Blu Ray playback, allow the device to expand past its core audience with perks that might make someone on the fence have another reason. After all its the parents buying most consoles, portraying the parents as being idiots and not knowing the difference between the Wii and Wii U is down right insulting.
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