Jeff Rubenstein has left Tapjoy to work for Xbox at Microsoft
Well have a great time working for your "used to be competitor."
Microsoft needs people working for them right now who are in touch with what gamers are looking for at the moment. With the big change up over at Microsoft this should give them a much more stable ground for building a better future for the Xbox One. So this is a good move on Microsoft's part and definitely shows that they are moving in a forward thinking direction.
Does this even matter. sony always get good classy worker. who the hell is this guy anyway?
What? Don't you get it? He's another one of Sony's silent ninjas at the competition's HQ! First it was Phil Harrison and now this dude! Sony has everything under control!! XD
he's right, he just didn't put it in to words right microsoft does need a good PR person, and the is what Jeff rubenstein does he can run a blog for xbox one to inform people about it the right way.
Jeff Rubenstein was the main guy in getting a blog running for PlayStation, and it looks like MS are thinking of doing the same thing. Though they should have done this years ago.
How weird, why does MS even want Sony people?
@cleft5 Has MS ever been in touch with gamers tho? They have barely a handful of exclusives ever, and stop supporting their consoles half way through its life cycle. One person is not what they need, they need DEVELOPERS, because they have zero, and the ones they do have they drove into the ground. MS is great at business, they know how to market, they know 1 or 2 big exclusives with a huge marketing budget will sale people consoles. They are extremely bad for gamers, but extremely good at business (outside the past couple months lol).
Bye jeff. Either way microsoft actually really needs all the help they can get. Seriously they do. But I think playstation is going to do things differently this gen.
Does it seem like Microsoft hires allot Jewish fella's? No big deal just seem like that's how it goes.
WTF is tapjoy?
More sabotage agents confirmed
Phil Harrison 2.0.
I think the wrong person got marked for trolling (cleft5). Anyway people switch jobs all the time and work for their old competitors.
Why does a low level PR person garnish this much attention? He probably is stepping into a more significant role that wouldnt have been available to him anytime soon at sony or he had a falling out with someone... this isn't really newsworthy...
Serious question: Who the hell is Jeff Rubenstein? Did he do something I should know but didn't pay attention to?
@shoddy & DragonKnight He worked at the PlayStation blog for years. He actually led the PS Blog. Now Sid took his place. @FamilyGuy Because they are talented and passionate for gaming.
He was head of Sony's Social media. He was responsible for setting up the PS Blog, and wrote a great number of their posts. If you've ever read the PS blog, you've probably read his work. Personally, I always like his positivity and ability to present topics with clarity. The fact that he conversed with the community was a big bonus. He always seemed like a pretty good guy.
@UltimateMaster & Rainslacker: I can't believe I forgot that. I visit the playstation blog very rarely but I do remember him now. Geez. Thanks for the info. +Helpful Bubbles.
As I was saying it a duplicate article, after the company you used to work for is doing well why change over to the side which isn't doing very well. It can't be for that much more money. Would anyone do the same thing? I know I wouldn't
People like to challenge themselves. It's not always about being comfortable.
I think some people just love the challenge.
Microsoft is doing better than sony in the big picture, not for the xbox one but as a whole company and in the real world when people need jobs...yes anyone would switch over for a bigger pay check and he probably gets to work from home
Because, working at a company is more about how you enjoy working there and the people you interact with: "I’m[Jeff Rubenstein] beyond thrilled to be joining the Xbox team at such an exciting time for the industry. During the interview process, I was taken with how passionate and positive everyone is about gaming, and in how highly they value customer opinion. Especially important to my decision to join the team is the way Microsoft has demonstrated a willingness to listen to the community – and act on what it hears – quite clearly as of late. I’m also hoping they’ll let me play Titanfall."
@-Foxtrot So young and nieve. Of course I would. As an employee I'd rather work for a company that is solvent, than a company that is barely in the black. MS is stable but Sony is most certainly not. So from a job point of view I'd jump ship and work for MS in a heartbeat. Does that answer your question
He left Sony Nov 2012 - Probably because of a non-compete agreement he couldn't join Microsoft until now. (1 Year)
i'm confused why everyone is making a big deal out of this it's just a job. it's not the first and it wont be the last time someone goes from one company to another.
@Ace Exactly people do it allll the time.
@insomnia Dude get some help. You are delirious! Lol.
the fact this story has reached 500 degrees. lol. the the comments. dat pain
i wouldnt join microsoft when the guy who might be the next ceo wants to shut down or sell the xbox brand i dislike Microsoft they aint for the gamers
There has been zero confirmation of this rumor, Microsoft made a joke of it. Elop is also rumored not to be a front runner, he just applied and got interviewed. The people in charge of picking the CEO, especially Gates, wants to keep it. But lets keep parroting it. SMH
Its not a rumor. @jeffrubenstein confirmed it via Twitter.
@joey - I would. You know how good it would look on a resume that you worked for Microsoft in a marketing position? Even if the Xbox brand got shutdown (it won't), thats experience right there. You'd be a shoe in for any other PR/marketing position ANYWHERE coming off of a position like that. Man, your gunna miss out on so many opportunities in life with your thinking.
I think you would be surprised...
You're right. It takes a lot to get hired at MS, so getting hired there makes you a shoe in for most other jobs. I don't think this guy left for resume reasons though. He was the head of Sony's social media, and that is a pretty good credit right there.:) I wish him the best of luck, I always enjoyed reading his blogs on the PS Blog.
"i dislike Microsoft they aint for the gamers " I have had a great time with the xbox brand for the last 10 years....and myself and many other gamers look forward to many more years on the xbox brand. But you can keep on disliking MS and missing out on some solid games and experiences.
who is this guy?
He was the U.S PS blog guy for years.He quit last year i think.Now he's off to Xbox blog i guess. Weird choice to be honest, with xbox currently being the sinking ship it is and whatnot.
A job is a Job.
sinking shiip?? SMH..
"with xbox currently being the sinking ship it is and whatnot." The hell??? EDIT: SMH such ignorance. Canadian, you realize that the PS3 was dubbed a "sinking ship" in 2006 correct? But what happened. Sony made CHANGES to ensure that they could remain at the forefront of the goodwill of gamers. This generation hasn't even begun yet, what makes you think that Microsoft can't do the same thing? You really think they'll just rollover and do NOTHING if the PS4 outsells them 5:1? Ladies and gentlemen, this is why N4G isn't taken seriously be other journos/publications. Its because of people like ThatCanadianGuy514 that they view our community as a sideshow freak act that they make fun of in podcasts. The XB1 isn't out yet, every XB1 available has been sold via pre-orders, Halo 5 and Titanfall aren't even out yet...but the XB1 is a sinking ship /s
^ High price Weak hardware Getting decimated by bad PR Going to be outsold 2:1 on launch and for the rest of it's life. Investors want to spin the xbox brand and potential CEO agrees. Does that sound like a safe seaworthy vessel to you?
@ThatCanadianGuy, You must have missed this: http://www.gamespot.com/art... As for the high price, compared to what? The PS4 without the PSEye is $100 less which makes sense since you are getting less in the box. Microsoft can lower the price anytime they want since it is rumored they aren't losing money on the hardware like cash strapped Sony is. As for "power", it's a negligible difference. 1080p native vs. 1080p upscaled at worst. Not all games on the PS4 can make 1080p and not all Xbox One games are not 1080p. All are output at 1080p upscaled though and at 10-15 feet it's not as much of a difference as many want to believe. 2:1 for life? Where were you when the PS3 launched? I think it was 5:1 back then. Nice predictions. As for the bad PR, that lives in the minds of hardcore Playstation fans that believe listening to customers is a bad thing and label it a 180. I wouldn't want to do marketing for either company, but if I had to pick it would be the one that actually makes money.
@death every single ps4 game is 1080p period ur not only death but ur blind to that as well. the camera is 59$ so if it was included it still is cheaper. and have u seen the article that ms wants to get rid of bing and xbox. and that's by there shareholders.get ur stuff right .
@Aceit, The link I provided says "Major Sony investor calls for the corporation to split up" Investor is another word for shareholder. Battlefield 4 runs at 900p on the PS4. Yes, if you add the PSEye there is a $40 difference between the two consoles. The capabilities of the cameras justifies the price difference. Thanks for setting me straight on all that.
@LOGICWINS "Ladies and gentlemen, this is why N4G isn't taken seriously be other journos/publications." I'll tell you problems with N4G. Letting users bubble themselves up all the time. I've seen you get countless disagrees and bubbled down and yet you always have a huge amount of bubbles.
Sinking Ship?? SMH. IS XBone doing Ps4 preorder numbers? NO Is Xb one sold out everywhere? YES Is there a HUGE demand for BOTH systems?? YES Sinking ship GTFOH with that hyperbole propaganda BS!
He didn't just do the blog, he was also lead PR. When he was around, you could actually contact Sony and get responses. Ever since he left, their PR team has sucked.
I love your avatar
If he saves the brand, his job will be secured for a very long time.
MS need help, Sony just send a guy to show how its done.
Or it could be another Double Agent. He's going to look for his accomplice, Phil Harrison.
Do you really think the Kool-Aid drinking, XBOX YAY!!! phil harrison is a "double agent?" WAAHAAAAAAAAAAAA!!!!
Phil Harrison took down Atari from the inside. And he helped create the "awesome" concept called PS home.
Considering he left sony in 2012, i wouldnt really consider this "left sony to work with microsoft" http://blog.us.playstation....
Which reminds me...kinda weird that Nelson congratulates him...might as well clean out his office and hand it over. Because that's gonna happen.
Jeff is the guy that used to basically run the PS Blog before Sid Shuman stepped up. He's a good guy. And goddamn does MS need him. He has a great personality and did some good work with the PS Blog. Though, he left like almost a year ago. So... nice click title. http://blog.us.playstation....
This is no doubt a PR move by MS.
God.. You people act like Microsoft secretly controls the world yet (in your eyes) can't make a simple video game system... This is no doubt.... A guy taking a job at a highly successful company
Before anyone jumps the gun. Just remember Jeff left Sony PS Blog about a year ago. So yeah, nice misleading title. Edit: coolasj & Nivalis beat me to it. lol!
Indeed, filed a report stating that.
Thanks for the report. The title and description has been updated to reflect the correct situation.
Boarding the post-iceberg Titanic.
Title is misleading. He left Sony a year ago. He's had another job since leaving Sony. Edit- just saw I was beat by multiple users.
Title needs to be updated. Jeff left PlayStation last year to work at a mobile startup Tapjoy. He's now confirmed to be Sr. Xbox media specialist. Jeff is a good guy and Sid Shuman credits Jeff with building from the ground up the PlayStation Blog and their twitter and Facebook pages which are hugely successful. XBOX NEEDS someone credible right now as a spokesman and Jeff run miles around Major Nelson.
This guy will likely get a lot of hate for this move, but I doubt he gives a crap who he works for, as long as he's putting food on the table and a roof over his kids' heads.
Working for MS, I'm pretty sure he can afford to do a hell of a lot more than putting food on the table and a roof over his kids' heads.
I agree 100%. family comes first and that paycheck he's getting from MS is food on the table. I really hope immature fanboys dont attack the poor guy. ive heard he's actually pretty cool