Jeff Rubenstein has left Tapjoy to work for Xbox at Microsoft
i wouldnt join microsoft when the guy who might be the next ceo wants to shut down or sell the xbox brand i dislike Microsoft they aint for the gamers
There has been zero confirmation of this rumor, Microsoft made a joke of it. Elop is also rumored not to be a front runner, he just applied and got interviewed. The people in charge of picking the CEO, especially Gates, wants to keep it. But lets keep parroting it. SMH
Its not a rumor. @jeffrubenstein confirmed it via Twitter.
@joey - I would. You know how good it would look on a resume that you worked for Microsoft in a marketing position? Even if the Xbox brand got shutdown (it won't), thats experience right there. You'd be a shoe in for any other PR/marketing position ANYWHERE coming off of a position like that. Man, your gunna miss out on so many opportunities in life with your thinking.
I think you would be surprised...
You're right. It takes a lot to get hired at MS, so getting hired there makes you a shoe in for most other jobs. I don't think this guy left for resume reasons though. He was the head of Sony's social media, and that is a pretty good credit right there.:) I wish him the best of luck, I always enjoyed reading his blogs on the PS Blog.
"i dislike Microsoft they aint for the gamers " I have had a great time with the xbox brand for the last 10 years....and myself and many other gamers look forward to many more years on the xbox brand. But you can keep on disliking MS and missing out on some solid games and experiences.
who is this guy?
He was the U.S PS blog guy for years.He quit last year i think.Now he's off to Xbox blog i guess. Weird choice to be honest, with xbox currently being the sinking ship it is and whatnot.
A job is a Job.
sinking shiip?? SMH..
"with xbox currently being the sinking ship it is and whatnot." The hell??? EDIT: SMH such ignorance. Canadian, you realize that the PS3 was dubbed a "sinking ship" in 2006 correct? But what happened. Sony made CHANGES to ensure that they could remain at the forefront of the goodwill of gamers. This generation hasn't even begun yet, what makes you think that Microsoft can't do the same thing? You really think they'll just rollover and do NOTHING if the PS4 outsells them 5:1? Ladies and gentlemen, this is why N4G isn't taken seriously be other journos/publications. Its because of people like ThatCanadianGuy514 that they view our community as a sideshow freak act that they make fun of in podcasts. The XB1 isn't out yet, every XB1 available has been sold via pre-orders, Halo 5 and Titanfall aren't even out yet...but the XB1 is a sinking ship /s
^ High price Weak hardware Getting decimated by bad PR Going to be outsold 2:1 on launch and for the rest of it's life. Investors want to spin the xbox brand and potential CEO agrees. Does that sound like a safe seaworthy vessel to you?
@ThatCanadianGuy, You must have missed this: http://www.gamespot.com/art... As for the high price, compared to what? The PS4 without the PSEye is $100 less which makes sense since you are getting less in the box. Microsoft can lower the price anytime they want since it is rumored they aren't losing money on the hardware like cash strapped Sony is. As for "power", it's a negligible difference. 1080p native vs. 1080p upscaled at worst. Not all games on the PS4 can make 1080p and not all Xbox One games are not 1080p. All are output at 1080p upscaled though and at 10-15 feet it's not as much of a difference as many want to believe. 2:1 for life? Where were you when the PS3 launched? I think it was 5:1 back then. Nice predictions. As for the bad PR, that lives in the minds of hardcore Playstation fans that believe listening to customers is a bad thing and label it a 180. I wouldn't want to do marketing for either company, but if I had to pick it would be the one that actually makes money.
@death every single ps4 game is 1080p period ur not only death but ur blind to that as well. the camera is 59$ so if it was included it still is cheaper. and have u seen the article that ms wants to get rid of bing and xbox. and that's by there shareholders.get ur stuff right .
@Aceit, The link I provided says "Major Sony investor calls for the corporation to split up" Investor is another word for shareholder. Battlefield 4 runs at 900p on the PS4. Yes, if you add the PSEye there is a $40 difference between the two consoles. The capabilities of the cameras justifies the price difference. Thanks for setting me straight on all that.
Sinking Ship?? SMH. IS XBone doing Ps4 preorder numbers? NO Is Xb one sold out everywhere? YES Is there a HUGE demand for BOTH systems?? YES Sinking ship GTFOH with that hyperbole propaganda BS!
He didn't just do the blog, he was also lead PR. When he was around, you could actually contact Sony and get responses. Ever since he left, their PR team has sucked.
I love your avatar
If he saves the brand, his job will be secured for a very long time.
MS need help, Sony just send a guy to show how its done.
Or it could be another Double Agent. He's going to look for his accomplice, Phil Harrison.
Do you really think the Kool-Aid drinking, XBOX YAY!!! phil harrison is a "double agent?" WAAHAAAAAAAAAAAA!!!!
Phil Harrison took down Atari from the inside. And he helped create the "awesome" concept called PS home.
Considering he left sony in 2012, i wouldnt really consider this "left sony to work with microsoft" http://blog.us.playstation....
Which reminds me...kinda weird that Nelson congratulates him...might as well clean out his office and hand it over. Because that's gonna happen.
Jeff is the guy that used to basically run the PS Blog before Sid Shuman stepped up. He's a good guy. And goddamn does MS need him. He has a great personality and did some good work with the PS Blog. Though, he left like almost a year ago. So... nice click title. http://blog.us.playstation....
This is no doubt a PR move by MS.
God.. You people act like Microsoft secretly controls the world yet (in your eyes) can't make a simple video game system... This is no doubt.... A guy taking a job at a highly successful company
Before anyone jumps the gun. Just remember Jeff left Sony PS Blog about a year ago. So yeah, nice misleading title. Edit: coolasj & Nivalis beat me to it. lol!
Indeed, filed a report stating that.
Thanks for the report. The title and description has been updated to reflect the correct situation.
Boarding the post-iceberg Titanic.
Title is misleading. He left Sony a year ago. He's had another job since leaving Sony. Edit- just saw I was beat by multiple users.
Title needs to be updated. Jeff left PlayStation last year to work at a mobile startup Tapjoy. He's now confirmed to be Sr. Xbox media specialist. Jeff is a good guy and Sid Shuman credits Jeff with building from the ground up the PlayStation Blog and their twitter and Facebook pages which are hugely successful. XBOX NEEDS someone credible right now as a spokesman and Jeff run miles around Major Nelson.
This guy will likely get a lot of hate for this move, but I doubt he gives a crap who he works for, as long as he's putting food on the table and a roof over his kids' heads.
Working for MS, I'm pretty sure he can afford to do a hell of a lot more than putting food on the table and a roof over his kids' heads.
I agree 100%. family comes first and that paycheck he's getting from MS is food on the table. I really hope immature fanboys dont attack the poor guy. ive heard he's actually pretty cool
He'll have no job in a year when they shut down or sell the Xbox brand...
Keep believing that buddy.
It could happen due to what is coming to the company in 2014... But I hope not. Do your research as my comment is not 100% far fetched.
The CEO is already is considering it. If PS4 outsold XBox One completely, it will surely shut down.
It's weird when a blogger leaves one company for its competitor. Spending all that time trying to prove yours is better than theirs, and now its flipped?
Jeff is a good guy. Best of luck to him.
Good luck and good riddance. http://youtu.be/Q8Tiz6INF7I
I've actually met Jeff quite a few times and had some decent conversations, he's a good guy. You go where ever the money is good.
Phil Harrison did a pretty good job of destroying Xbox from the inside. Rubenstein will finish it off? lol
Poor headline. Jeff left Sony last year.
If I'm not mistaken, Jeff Rubenstein isn't "leaving Sony." He got fired over a year ago, and now got picked up by MS. Source: http://blog.us.playstation....
He quite, not fired.
he just wants to get his hands on titanfall as early as possible ;)
You can talk blah..blah and be a fanboy. In the end Money talks and bullshit walks. Maybe he's going to help Microsoft correct some of their bad PR.
Despite the deliberate black PR coming from certain disreputable and agenda driven media sources, MS is not selling their Xbox division and you can't expect a lot more hirings in the near future. Also Balmer and Gates are retaining their seats on the board, so the more things change , the more they remain the same.
welcome my good sir...
Finally one employee at MS that I have alot of respect for. He did a great job with the ps blog for years.
Ummm....okay. Good to know I guess? NarcolepZZZZZZ has left Transforce Inc. for Penske Logistics. That's probably equally as newsworthy.
Don't do it Jeff Rubenstein!!! Whoever you are.
Who? And why is this important?
I think that Microsoft hired him because of the job he made at Sony. That has to be the reason they hired Phil Harrison. Jeff might have got himself a great offer to work for them. I don't see him asking for a job at Xbox, but the other way around. Microsoft know how deep they are in PR with all mistakes they have done, so they hired the guy who did a great job in fixing Sony's with the blog. My guess is that Microsoft will do some kind of community thing, pretty much the copy of PS Blog.
Haha! Xbox minis... Love it.
After a quick search for 'tapjoy' I found this comment on their Facebook page, Tapjoy is a mobile performance-based advertising platform that drives deep engagement and monetization opportunities for app publishers, while delivering valuable, engaged consumers to some of the world’s biggest brand advertisers. Tapjoy has a reach of more than 435MM (September, 2013) mobile users each month and the Tapjoy Mobile Value Exchange® model allows users to receive premium content in exchange for their engagement with advertisements. Tapjoy is backed by top-tier investors, including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, London, Beijing, Shanghai, Seoul and Tokyo. For more information, please visit www.tapjoy.com. Hope that provides some answers as to who this Jeff guy is.
"monetization opportunities" advertisement" J.P. Morgan" New York" -some idea.
sony is putting more and more secret agents over there :p
don't jew it Jeff!
Good ole what's his name yep means nothing to me.
Microsoft also absorbed most of Zipper and SOE Seattle, when they shut down. There are no fanboys, when it comes to the actual game industry. That's only an internet thing.