As you may have heard by now, EA Sports tonight announced Brett Favre as their cover athlete for Madden NFL 09. Brett unveiled the new packaging on The Late Show with David Letterman, and Peter Moore was proud to be present at the taping to see the announcement first hand.
It is with great pride that we take the bold step of featuring a retired player on the front of packaging, an honor normally reserved for a player at the peak of his game. I say with great pride, because some may question the marketing strategy behind this (and many at EA did just that, quite frankly). I don't for one minute.