Submitted by JumpToGamer 694d ago | rumor

Xbox Marketing Leaders leaving right before Xbox One Launch?

After what has been a rough year so far for Microsoft with regards to marketing their next-gen console, Xbox One, it appears as though some marketing leaders at Microsoft have left right before the launch of Xbox One, some of whom have been with Microsoft for 10-12 years. (Industry, Microsoft)

Is this rumor true? Rumor votes 48
xHeavYx  +   694d ago
Leaving? Or being asked to leave? Honestly, after all these marketing disasters, I'm surprised they weren't fired before
fluffydelusions  +   694d ago
TBH, I can't even be mad at the marketing of this thing. I blame those who designed it. Should have been more powerful and kinect should not be required. Also all the ridiculous policies at the initial reveal
-Foxtrot  +   694d ago
I feel like they knew what people wanted but there own greed got the better of them...and in the end will be the reason of their own downfall.

How anyone can still support them is beyond me. I've just had someone today defending them, not raging or anything, quite calmly because he thought because Sony has that way of turning your PS4 on with your mobile so your game downloads when your not there it means it has DRM aswell.....I mean I litterally could not be arsed to argue towards him. I mean he's a big Halo fan so I'm not surprised but even then I just couldn't believe how out of touch he was.

People can have their opinions...that's fine the thing is what Microsoft tried to do (and are still doing) comes down to right and wrong at the end of the day. In my opinion this is what should be taken into account when discussing this, not fanboy bullcrap. I mean we have it on here, you speak common sense and you get called a Sony fanboy...why? Because they are doing the opposite of MS and are doing the majority of the things right.

I don't think people understand the terrible outcomes of supporting a company like them and how it could effect gamers in general. Imagine if no one complained over the DRM in the first place, they would of tried to change the industry for their own greedy corporate needs. I know Sony is a business aswell which needs to make money as well but they haven't stoop that low, even when they've been having financial problems...they never became sell outs did they.
AgitatedOcelot  +   694d ago
This is the thing that bothers me most about it. I'm pro PS4 but honestly, I wish it WAS true that the Xbox was equal to the PS4. It's a benefit to gamers if both consoles are equal. I don't want to see games limited for the PS4 and PC because of the Xbox being weaker.

Sadly though, It's not equal to the PS4. Fortunately it looks like this may not affect PS4 multiplats, since devs haven't been shy about just turning down the Xbox version, and the talk about developing for the lowest common denominator at least looks to be false.

Microsoft has the WORST marketing. Apple made fools of them for years, and continues to stick it to them on the surface. They can't market anything they make right.
abzdine  +   694d ago
i think the moron penello should get fired for his lame useless anc constant BS talking

@FightingLemur: why do people always talk about this damn competition? see PSone and PS2, we got some of the most memorable games ever made on these two consoles and they had NO competition!
Sony still made Dark Cloud and Chronicles, we got Grandia, Breath of Fire and much more without competition.

without xbox Sony will do just fine.
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LOGICWINS  +   694d ago
Either way this is GREAT. MS realized they had a marketing issue, and they are making a change..just like Sony dropped Marcus and weird baby commercials.
-Foxtrot  +   694d ago
Shame it took them until now though if true to realise this...bit late wouldn't you say.
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mixelon  +   694d ago
Part of me misses the weird baby commercial Sony. It was certainly unpredictable. The PS2 ads directed by David Lynch were awesomely WTF.

Kevin Butler was pretty fun too.. I generally think Sony have always been good at ads, just nit always good at getting messages out with the ads. The weirder ones were super memorable - we're still talking about them now!

But yeah, insane.
Drekken  +   694d ago
I would argue their problems extend well beyond marketing.
rainslacker  +   693d ago
According to the person mentioned in this article she left MS about 3 years ago. Not to put 2 and 1 together, but isn't that the time that MS started focusing almost completely on the casual crowd?

Before that, the 360 marketing was great.
Ashlen  +   694d ago
I would say very little of the bad press was actually due to their marketing team. Most of the mistakes were from Microsoft insiders like Major Nelson, Penello and Mattrick ect.

Though their advertising has in my opinion been pretty horrible. Showing football stuff over gaming stuff with out really showing the benefit. And the new his vs hers ad which in my opinion is the worst ad for any 8'th gen console. All I took away from that ad is that someone can easily use Kinect to interrupt what your doing with the tv.
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iamnsuperman  +   694d ago
"I would say very little of the bad press was actually due to their marketing team. Most of the mistakes were from Microsoft insiders like Major Nelson, Penello and Mattrick ect"

I completely agree. Sure the marketing team could have been better (I don't fault them though as they did have a tough job to do with someone's vision of the One being the everything box) the people who have caused the most PR damage are these guys. Penello for one has constantly made missteps with saying one thing then saying the complete opposite, bringing up past wrongs out of the blue which is all related to him being to heavily involved in the forums
NarcolepZZZZZZ  +   694d ago
The ad wasn't about people using kinect to interrupt you, it was just a lighthearted ad focused toward getting women to buy the Xbox.
We already know there is a confirmation question for any game-breaking command like Xbox off or Xbox show my stuff. It was just showing how fast the ui is and doing a little role reversal at the same time. All of this is completely obvious.
Ashlen  +   694d ago

I get what the message of the commercial was "Women play games too" I get it.

But if you take away the gender issue what's left is one person is using the TV to watch sports another person walks in and uses Kinect to change to a game with out asking permission.
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LOGICWINS  +   694d ago
@Foxtrot - Well, the success of these consoles will be determined in the next 7 -10 years. So yes, even though these consoles aren't even out yet, its "too late" to change marketing tactics

Did you catch the sarcasm?
thehitman  +   694d ago
Like I said before when they came up with Xbox One I wouldve fired them on the spot. These guys been a disaster from the start. From marketing to PR to just overall insight from the management position as well. MS came in fumbling and stumbling and they only have themselves to blame.
iamnsuperman  +   694d ago
True but I feel there was a disconect with top brass and their PR team. Clearly someone at the top just gave them a concept that had no clear message/tried to be everything without mastering a key area (lacking in direction) and told the PR team to just deal with it. Some key public figures should roll due to miss messaging (penello is one) but I think the team didn't do so bad with a product that didn't exactly know what it really was (a lot of products fail for this exact reason)
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thehitman  +   694d ago
@ superman T
Their top brass is their PR team. They just had a bad policy and didnt know how to handle the situation. The problem is that none of them knew what to do after their concept got shut down so hard from even before they officially unveiled the xb1 they just been stumbling and fumbling ever since. Then Sony releasing significantly better hardware doesnt help. No amount of PR can save that. The facts will never change around it unless they just said oki lets delay it and do better, which would never happen. MS put all their hopes in a $150 dollar camera. I think its a colossus gamble and a horrible one at that and its showing. If I was a CEO/President of the xb1 division I could have ran it better from my couch then what they done. The Xbox brand has lots of potential and I think they squandered it all within 5 months.
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Godmars290  +   693d ago
But was it really the marketing people behind the mistake, or the executives stepping over everything?
805Junior805  +   694d ago
I would have left too. This launch has been a nightmare for everyone in the Xbox team. Not just the marketers.
GmIsOnPt360  +   694d ago
their marketing is awful, this is a good thing
pyramidshead  +   694d ago
Amen. Some of their advert slogans have been dire. But they're based around the consoles name, which is also dire.
This is definitely for the best for the XB team.
Godhimself_In_3d  +   694d ago
Abandon Ship!!!!!!!!!!!!!!!
Kayant  +   694d ago
Dat neogaf source --> http://www.neogaf.com/forum...

Interesting maybe this could be a good thing? Hopefully it's the case.
LGM313  +   694d ago
I would do the same thing. But I think this issn;t an options for them.
5eriously  +   694d ago
Pe.anut.nello first I hope?

Dang, maybe he's lucky.

I do not blame them if axe'd after all the PR blunders since E3.
Bheaze   694d ago | Spam
Phoenix76  +   694d ago
You know you're in trouble, when even the rats desert ship!
GraveLord  +   694d ago
Abandon ship.
Hartsy  +   694d ago
The x1 has had the worst launch of any electrical device i have ever witnessed, I'm saying this to be honest, The 360 dominated the market last gen, but the ps3 thanks to Sonys ps4 dominance this gen has turned the tide. I can't see the x1 failing like the wii u. I just think it will be a long time till they have the consumers confidence back.
GrandpaSnake  +   694d ago
People who say marketing didnt matter are so out of touch from this world. They failed to pull the trigger first, failed to wow you first. If you pay attention thats probably what started the downfall.
DVAcme  +   694d ago
My opinion is that while Microsoft did try to impose all those policies and restrictions, they always had the backup plan to retract them if they pissed off gamers and claim that they listened to the fans about it. They may be money hungry, but they're not stupid.

What they DIDN'T count on was, to use a sports analogy, for Sony to grab that fumble and run all the way to the end zone with it. Sony had a PR team raring to go to analyze any mistake MS made in their marketing and promotion of the XB1, and then show how Sony and the PS4 did NOT make that mistake. This was simple enough for them, since, to be honest, the business decisions they've made with the PS4 are pretty much business as usual for them, with the added lessons they learned from the PS3. Their online service with PS+ is just an expansion of the one they already had with the PS3, the accessibility of games and freedom to trade them in is exactly the same as with the PS3, etc., but unlike the PS3, they focused on much cheaper high-end existing hardware instead of proprietary technology to make the system much more appealing for developers, and they took the initiative to make their system first in stores and more available internationally than MS's product. But most important of all, Sony's made "for the gamers" their catchphrase both in promotion and action. They are offering a much better value for gamers with less strings attached, and are overall presenting a much more stable, reliable image than MS is. That is what has Sony ahead before the new gen even started.

Do I think Sony will win this generation? Perhaps, but I won't say it's not possible for Microsoft to bounce back. Will they hold on to that lead for a while? Probably. Have they won the first year of new gen? Absolutely.
iceman06  +   694d ago
I'm not sure MS had a complete plan B. If they did, why did they struggle so much with messaging post 180's? It seems to me there was just a lack of a cohesive message across all departments. I DO agree that they underestimated Sony's tenacity for this generation. Who would have thought that Sony would be the one to be the cheapest? Who would have thought that Sony would have went the more direct route instead of using exotic architecture and chips? I also agree that it isn't over by a long shot. This will be a test of the resolve of MS to be in the industry. Clearly, they will be starting from behind. (if only because Sony is launching in so many territories) The question will be can they make the Xbox 1 more appealing than a system that is cheaper and, by many reports, easier to develop for and more "powerful"?
quenomamen  +   694d ago
What ever they where paid it was not close to being enough. How where they suppose to market one if the worst product launches in recent years ?
DiRtY  +   694d ago
Sounds like they were fired more than leaving on their own.
Dlacy13g  +   694d ago
As poor as much of the early marketing messaging was I am surprised this didn't happen sooner. I will say whatever the change has been, the marketing for Xbox One seems to have dramatically gotten better in the last few weeks. Ads are exciting, videos of them actually using the UI/dashboard seem to be all very positive.
Nintenja  +   693d ago
More likely let go.

The screwed the intro of the system to the public.

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