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Activision CEO: We're Competing With Facebook

Activision CEO fingers popularity of social networking site as a challenge to his business – and the industry as a whole

Activision CEO Bobby Kotick has told Conde Nast's Portfolio magazine that the popularity of Facebook is a "challenge" his firm must overcome.

After stating that he believed Activision could continue to grow at a rate that outpaced the overall games market and the publisher's competitors, Kotick was asked: 'Is there anything else in Activision's way?'

He replied:

"Figuring out how to make the game experience more fun than any one of a hundred Facebook applications is going to be a challenge."

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