Critically Sane explores the marketing campaigns of Call of Duty, Battlefield 4, Xbox One and Playstation 4, to determine who's come out on top in recent weeks.
The ps4 ads are pretty awesome soml I'ma say sony.
They are pretty good. Nexus 7 2013
During The Walking Dead on AMC this past Sunday I saw an XBox One ad at almost every commercial break. I do not see PS4 ads nearly as often. If we look at the quantity of ads I would have to say XBox One wins. The ads are very similar. Mostly live action with a message of social interaction with friends and other players. I would have to give the edge to Sony though as that song is stuck in my head right now. Just 10 more days until next-gen!
Was thinking the same thing while watching Walking (worst episode in the series so far imo) So many X1 commercials it went from none to every commercial break on most shows watched in our house.
It must be a regional thing because i see PS4 commercials out the ass. Even during pretty much every NFL game there are PS4 commercials. The first Xbox One ad i saw was during TWD last week and then the second one the following Sunday.
Me too! I saw at least four XB1 ads during TWD and two XB1 game compilation ads during Bar Rescue on Spike. They're good ads, but they should have been doing this since June..or even earlier. Sony has had Youtube ads since Spring and those Greatness Awaits commercials have been playing like mad all summer. But yeah, Im seeing a big push by MS now. I guess they figure that the hardcore have already made their decision on which console to get, so they might as well start closer to the holiday season to get impulse buys from casuals. Overall, Sony (so far) has not only the more creative ads and more positive marketing, but the higher frequency of ads as well.
TV ads are expensive. You want to run them as close to possible to release as to have maximum effect on those close to a purchase decision. Before that, you tend to focus on free media (game sites) and advertising vehicles with a much wider scope.
Correct. Its the advertising thats close to or right after the launch of these consoles that will result in impulse buys from casuals. Thing is, only the hardcore know that this free media (IGN, Gamespot) exists..and the hardcore made their decisions months ago. Most people will get the idea to buy these consoles from 30 second ads or because they played it at a friends house.
I think over here in the UK i've seen more PS3 adverts than anything else I've seen no PS4 ads & I can only recall seeing 1 XB1 advert so far during sunday's football @ halftime.
Sony was advertising like crazy. Now, Microsoft is advertising like crazy. Hard to tell.
Have not seen a single commercial by anyone MS,Sony or bf and cod but that's Australia its good not to be spammed.
I see nothing but Xbox One commercials all day Sunday. Seeing as Xbox have a partnership with the NFL. I think both have great ads. But Sony has the edge imo.
I'm seeing equal. I all depends on what you watch.
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