Analyst: Publishers Would Make More Money By Treating Developers As Stars

MTV Multiplayer reports:

Analysts look at bottom lines. They make recommendations for people to make money. Cynically, you'd think an analyst would recommend sequels, annualization, keeping the talent making them behind the scenes.

That's not necessarily what Evan Wilson, senior research analyst at Pacific Crest Securities, advocates. He sees financial successes coming from elevating talent, and making them a reason a consumer is interested in your project from the get-go.

"There are very few people in this world who know how to create hits. Not create a hit, but create multiple hits," said Wilson in an e-mail exchange. "Those creative minds should be recognized and remunerated in the video game industry for their contribution as much as other forms of media. From a business perspective, that might be more expensive, but if the reward is better selling games the trade-off is worth it."

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lodossrage3889d ago (Edited 3888d ago )

The problem with treating people like stars is Egos get in the way. Some developers will think they are better than others and therefore demand MORE.

For example, let's say epic wants $3 million to make an exclusive game for a system.

Another company can look at that and say "well, we're better than epic, so we want 6 million for OUR exclusive".

In other words, treating them like stars may open up a world of egotism and greed that will ruin gaming like never before.

I'm not saying some don't deserve more. Hell, some deserve ten times more than what they're getting (assuming they have quality products). If they make a great product, then yeah pay them more.

Just be wary of egos

Fux4Bux3888d ago

If it makes a better product. For one thing you won't have star devs willing to work on something that turns out as crap. Way too many games these days just get rushed out or are some stupid annual remake or mediocre from the start. What's the freaking point?

mccomber3888d ago

Cliffy B, Kojima, Miyamoto, Will Wright... if they aren't stars of gaming, who is?

mintaro3888d ago (Edited 3888d ago )

the gamers, cause we're the ones who buys the games

EDIT: @ below i think it was Jade Raymond

Polluted3888d ago (Edited 3888d ago )

Rein, Jaffe and Barlog come to mind too...and the girl that produced Assassin's Creed. What was her name? Jade something?

Of course we only know them because we're gaming nerds.

Gothdom3888d ago

and we already have seen the bad things that can happen by doing it... look at how Tomonobu Itagaki thinks he's a god of videogames... I like NG, but I hate this moron.