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With the luster of social games gone, what now?

It all started with some fairly harmless logic: As a form of play, digital games should be shared with as many people as possible. They should live on the platforms where users already work and socialize, and should have something to add to interactions in those places. They should take every opportunity to reach entirely-new audiences, maybe even those who would never have thought games could be for them.

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gamasutra.com
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