Submitted by PockyKing 168d ago | opinion piece

Is Dead Rising 3 Struggling to Find a Marketable Identity?

OnlySP: Microsoft is giving special treatment to three Xbox One games by designating them the “Day One” games, complete with special physical packaging. A small gesture, but perhaps more meaningful than the packaging is the marketing that is going into these games. These are Forza Motorsport 5, Ryse: Son of Rome, and Dead Rising 3. Those three are cornerstones to the new Microsoft platform: Forza has the highest resolution and cleanest look, Ryse is the gritty but beautiful action brawler with something to prove, and Dead Rising is the open-world zombie basher with identity problems. (Dead Rising 3, Xbox One)

P0werVR  +   168d ago
Nope. It's an identity of it's own.

"I’m not sure if it’s been done purposefully, but Dead Rising has been given the short end of the stick when it comes to advertising."

Probably too man great games at launch. But it'll get it's shine in due time.
Lukas_Japonicus  +   168d ago
Having too many great launch titles doesn't mean you should not make as much effort to advertise one game compared to others, that's lazy. You want to advertise the hell out of each of your exclusives to maximise profits.
Dlacy13g  +   168d ago
DR3 ads have been running during the Walking Dead episodes and MS is a full on sponsor for the show. I think that very much is the right market to advertise to.
P0werVR  +   168d ago

Thank you!
MELMAN26  +   168d ago
WHAT??? Dead Rising has been running just as many ads as everthing else I have seen. Those ads don't do anything for me though, I just saw a video doc of the game, and that is what sold me.

Now the game who has really been getting short end of the stick is Killer Instinct, I have not seen one commercial for it. IMO Killer Instinct is the system seller. THAT GAME IS F@#KING AWESOME!!!!
#1.1.3 (Edited 168d ago ) | Agree(2) | Disagree(2) | Report
falviousuk  +   168d ago
Ignore the trolls, like the one above, always critising the xbox, its games and the company behind it.

Each game is advertised in its own right, as others have said, Dead Rising games are shown alongside The walking dead, targeted ads are important.
dumahim  +   168d ago
Dead Rising 3 is the only Xbox One game I've seen with its own ad.
The only problem is, most of the ad time is showing some big, goofy, totally implausible steam roller/motorcycle fame thrower combo vehicle.
Dlacy13g  +   168d ago
The market it found was my wallet! Day 1
GusBricker  +   168d ago
Uhhh, it's been promoted around The Walking Dead and it's had it's own *specials* on The Talking Dead.

That's pretty good advertising, if you ask me.
Deadpoolio  +   168d ago
Nobody watches Talking Dead....They need to cancel that garbage and give Comic Book Men a full hour
WeAreLegion  +   168d ago
I completely agree. Though I wish they would discuss the superheroes more.
Visiblemarc  +   168d ago
Not trolling but, it's because it's a deadrising game. They all had similar treatment, particularly 2. Issue is partially stuck in a marketing zone of not being a mindblowing system selling hardcore game like, say, Titanfall is expected to be, but also far from family friendly. DR is also sort of
of a bygone era of "A" games. Will 3 bring it to "AAA" status? Time will tell.
Eldyraen  +   168d ago
Pretty much what I think.

Dead Rising has its fans and for us its great but its still more of a niche game than many want to admit. It will still help sell a few consoles though as it on top of other games can tip the scales just enough for a purchase for some people.

For me its the type of game that sort of has a cult following. There are definite reasons why many don't care for the franchise but for fans its great. It is almost a Rocky Horror Picture Show sort of game. Its over the top crazy, not to be taken too seriously, and bring your own props type of fun (if you don't understand that last part I feel bad for you--today closest thing that comes remotely close was insane Harry Potter midnight showings where fun and theatrics of fans really added to the experience).

To fully enjoy a Dead Rising game I think there are some parallels. If all you do is sort of ride it out you miss out on the pseudo pageantry that makes it fun. If that's not what you want though not forced to play it and no big deal.

I still think first was best although coop is kind of awesome. 3 looks like fun but lacks some of zaniness that made the series (hopefully just not showing it). Dress up and playing around is still awesome but I want Pychos like the first (I'd even buy phycho dlc if worth it if crazy as clown, police woman, etc from original DR). Belive they've said there is supposed to be one for every deadly sin but hopefully its well done and still true Pychos. I'm looking forward to that actually as think they haven't shown them at all yet...
Codey47  +   168d ago
I've been put off Dead Rising since the second...

I personally am finding Dying Light the better Zombie Game at the moment. Hopefully it's as good as it looks.
Jdoki  +   168d ago
I definitely preferred DR1 above 2. Story was more fun, I preferred the location, and the characters were better.

Even bringing Frank back in Off the Record wasn't the same.
Douchebag696  +   168d ago
They should make it multiplatform.
Codey47  +   168d ago
Nah, the boners can keep it you douchebag! :P
310dodo  +   168d ago
I am buying a PS4.

But if I wasnt this game would be day 1.
It looks really fun.
Jdoki  +   168d ago
Same here. Dead Rising is the one XB1 game I'd really like to see on the PS4.

If I ever pick up an XB1 I'll definitely get this game.
310dodo  +   168d ago
It looks pretty damn awesome.
reminds me of a "Saints Row Zombie apocalypse"

I wish this was on Ps4 as well
WeAreLegion  +   168d ago
I hope people buy this one. It looks awesome! I hope I get to play it at some point.
strickers  +   168d ago
Boring games. Sells on concept over execution.
If I was buying XB1 or it was on PS4, I still wouldn't buy it.
miacosa  +   168d ago
Not surprising considering that on the high end the entire franchise on a Microsoft property sold about 4 million copies with an average rating of 76. Considering the install base is not gonna be 4 million plus at launch and given the niche genre this title is not going to fly off shelves.

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