Alex and Zack from the IP team write:
"As franchises begin to prosper, the developers aim to create new experiences in their sequels. In Dead Space 3, Visceral Games mixed Isaac Clarke into a new environment that was unlike anything we had ever seen before in the Dead Space franchise. Dead Rising 3, on the other hand, is where they seem to be building on the predecessors to create a more fulfilling experience that relates to franchise. Dead Space 3, in its own right, is a great game, but collectively amongst the franchise it doesn’t quite add up."