Nintendo: Wii Fit ads not just for women and wimpy men

Nintendo's promotional push for Wii Fit has, thus far, been both huge and widespread - and it's likely to only get bigger. Speaking about the game's marketing, Nintendo of America's Nintendo of America's executive vice president of sales and marketing, Cammie Dunnaway, was keen to stress that despite a lot of female-orientated ads, Wii Fit is far from "wimpy."