Submitted by MariaHelFutura 338d ago | opinion piece

Xbox One Ad Campaign Beginning To Look A Lot Like Sony’s

IDT writes: "Pretty neat ad all around. It captures the spirit of why so many of us love video games: the escape. Boring jobs, boring school and boring chores are just obstacles in the way of gaming bliss. But, Xbox fanboy that I am, I couldn't shake the feeling that ad seemed strangely familiar." (PS4, Xbox One)

« 1 2 »
JoGam  +   338d ago
OMG...I thought it was just me. LOL. I didn't want to say anything and come off as a fanboy. But yes I agree. Its similar to Sony's.
#1 (Edited 338d ago ) | Agree(73) | Disagree(15) | Report | Reply
-Foxtrot  +   338d ago | Well said
Just because you had an opinion like that doesn't mean you would come off as a fanboy. I really feel like people on here are scared to put forward their opinions because they are scared of being called for it. I mean people abusing the bubble system over this doesn't help aswell

Trust me it takes a lot more to be called a fanboy, if you said something like "XBOX ONE SUCKS....SONY 4 EVER" then fair enough.
Muffins1223  +   338d ago
Honestly i don't think their similar,i feel like sony's has more of a personal touch to the gamer while Microsoft seems to be having a family type of vibe from it,"all in one entertainment box",etc.
JoGam  +   338d ago
Dude I've been on this site for years now and I've learn a lot from these fanboys on the site. Its not that I'm afraid to voice my opinion its that I know when to speak and when not to speak. Sometimes saying something at the wrong time can come off as Fanboyish when its not my intent. Going into a Xbox related article showing the new ad and just saying they are copying Sony would have came off as fanboyish and I didn't feel like going through that ish at the time.

#1.1.2 (Edited 338d ago ) | Agree(21) | Disagree(1) | Report
Angels3785  +   338d ago
Its a marketing tactic (and a very good one) Not to come off as biased but the tactic is generally used for similar association. Which is not surprising considering Microsofts marketing team has generally been doing tis when advertising their Surface tablet in a similar fashion to the old Apple commercials (Which quite honestly is ingenious because Apple already had brilliant marketing for sub par technology).

They make you feel like you are part of something grand. This is very similar in many respects to sony's type of "Gamer centric in reality" advertising, but they also seem to want to mix that with the feeling of "Apple exclusivity" (it really is quite brilliant advertising) by "inviting you" like its only for certain people.

One thing is clear though...Microsoft clearly have the bigger budget because It seems they took sonys ad and amped it up xD
#1.1.3 (Edited 338d ago ) | Agree(3) | Disagree(3) | Report
-Alpha  +   338d ago

There's nothing wrong with that. They did a good job showing off footage from games, while explaining and showing everything else that they are trying to be. The gamers see Ryse, Forza, and Titanfall, the person who likes entertainment sees movies.
hakeem0996  +   338d ago
So the company that advertises the hell out of everything they have is stealing Ideas from the company who barely advertises anything.The advertisement had nothing to do with Sony ,i think it's more reminiscent of the WII commercial "we would like to play"
MS always has better advertisement than Sony's and this was one of them.
#1.1.5 (Edited 338d ago ) | Agree(5) | Disagree(15) | Report
deafdani  +   338d ago
Really? On this site, you only need to say something positive about Microsoft to get disagreed to hell. However, if you say something positive about Sony, you usually will get tons of agrees.

I agree with you in that nobody should be afraid to express their opinion freely (as long as it's put forward in a civilized manner), but come on, you know pretty well that this site is filled for the most part by awful fanboys and haters. No wonder some people would thread carefully here. The bubble system sucks.
stuna1  +   338d ago

Well said, as far as people not commenting because they're are under duress of being called or labeled a fanboy.

Some people comment because they see something that others are unable to see or just refuse to see.

OT: Microsoft is seeing the benefit of Sonys stance on things! Maybe?
L-DOT-_REAPER_  +   338d ago
its just here its all the sites but i like this site the most everybody is mature and relaxed mostly
-Foxtrot  +   338d ago

"Some people comment because they see something that others are unable to see or just refuse to see."

Exactly, either that or they refuse to see it. Doesn't mean your automatically wrong for having that kind of opinion unless it was something like "I thought Aliens CM was an good game" then it's going to be like "REALLY? COME ON" lol


"Really? On this site, you only need to say something positive about Microsoft to get disagreed to hell. However, if you say something positive about Sony, you usually will get tons of agrees."

It's just whatever is happening at the minute. Back in 2006/2007 the roles were reversed and if you said anything about Sony you were disagreed to death.

The reason why it's like this now is because Sony have turned it around while Microsoft has turned into a bunch of arseholes who don't care about us (a totally different story altogether).

Fact is the reason why this site SEEMS like a pro Sony site is because the people who ARE NOT Sony fanboys can see that Sony are doing something right, more then Microsoft and I don't know about you but you have to praise someone when they do things right. If we never complained back in 2006 when the PS3 first came out then Sony wouldn't of worked on improving the PS3 and their next gen console but the company it's self aswell.

To be honest I don't even know why we have a disagree button on this site, if you agree with someone you should click the agree button if you don't then you don't. The worst part is when people disagree with you and don't comment on why they disagree, like below I've disagreed with ape007 but I wrote a comment on why.

Although saying that some people on here when replying to a comment they see differently, you know when you see something other people don't tend to give off a personal attack vibe and end up being a dick about it.
Ripsta7th  +   338d ago
On this site is the other way around, they are scared of talking good about the X1 in fears of being bubbled down by the Sony clan
Hellsvacancy  +   338d ago
I'm not afraid, I say pretty much what I think, minus the profanity
4Sh0w  +   338d ago
No if anything it reminds me of micros Halo live action trailers minus the humor and more so they look like the old COD trailers with Kobe and actors all playing charachters in a real game setting.
Sono421  +   338d ago
Isn't imitation the greatest form of flattery? ;)

But seriously I think this is actually a great commercial.. way better then that idiotic NFL one that probably confused consumers more than anything else.
Withdreday  +   338d ago
Jeez...Can't MS do ANYTHING original?
ZBlacktt  +   338d ago
LOL, yeah I know all about this and I'll continue to speak my mind. :D
VENOMACR1227  +   337d ago
How are the two similar? Because there is a car racing? I dont see the similarities at all. I dont think PS4 commercial featured soccer, movies, or a giant robot. Think they are both different. Both are good although the Xbox commercial I like better.
BX81  +   338d ago
I thought it was better than sony's. I give sony more props for doing way better adds than last gen.
Blackdeath_663  +   338d ago
its a nice ad regardless
assdan  +   338d ago
I mean, they're definitely similar. But it's not like live action isn't ever used. That being said, it's usually sony that employs live action for advertising. And also, let's NOT look at the launch ads for the ps360 because both were weird as hell lol.
MichaelLito79  +   338d ago
Both show off games. So many would assume they are similar but the pitches are perfect for each systems strengths. Xbox One day one.
n4rc  +   338d ago
I've yet to see a Xbox ad.. But I have to admit.. I love Sony ads

From Kevin butler to that newest gow one.. And this perfect day ad for the ps4.. Really enjoy them

Xbox had that awesome gears ad with the mad world song.. That was really popular but I honestly can't think of another Xbox commercial. Lol

OK.. Just watched the x1 ad and it was pretty good.. Touched on kinect etc..

Good start for both.. Keep em coming..
#1.6 (Edited 338d ago ) | Agree(1) | Disagree(1) | Report | Reply
TheGrimReaper0011  +   338d ago
While it may be alot like sony's, I really dont mind ads like this
They look cool and are 1000000 times better than the same old ad where an oddly aranged family plays in a plain house and they all start to play. No wait, one person plays and the others laugh and pretend to enjoy it.
So yeah, more ads like this
Shake_Zula  +   338d ago
As I was watching, I realized that the youtube video was higher resolution that all of the game's star titles. Because you know... X1... is all... about the...
...GAMES (next gen of course).
Turkishflavor  +   338d ago
Wtf Are You talking about? Ugly sony fanboy.

HALO, FORZA, COD, NBA 2K14 etc all will be 1080p at Launch.

so STFU, stupid fanboy
Shake_Zula  +   337d ago
Turk, I don't think you have all your facts straight. Maybe you need to do some research. I find it quite funny how little Ryse makes it into these retaliations anymore. I will likely be the best looking game at launch. Oh, and while we are talking about launches, when does HALO come out. BTW, I love playing Halo.
ape007  +   338d ago
waaaaaaay better than sony's ad imo
#2 (Edited 338d ago ) | Agree(26) | Disagree(61) | Report | Reply
-Foxtrot  +   338d ago
Not really, least Sony didn't need Steven racist Gerard and Zachary Quinto in their trailers.

Seemed like they were trying a bit too hard
ape007  +   338d ago
X1's ad felt intense, in your face, had Steven Gerrard, Robot was cool, ryse spot was awesome

sony's ad was very awkward imo, two guys fighting throwing each other and singing??? cheesy as hell
#2.1.1 (Edited 338d ago ) | Agree(19) | Disagree(48) | Report
Wizziokid  +   338d ago
I think they do that so people spot them and go "omg they support the xbox I want it more now".

It's tactics at the end of the day. I prefer them not to do that though.
-Foxtrot  +   338d ago
"sony's ad was very awkward imo, two guys fighting throwing each other and singing??? cheesy as hell"

It represents a bro-mance between two friends who love to game with each other. The trailer shows you what you probably have with your friend or friends and it tried to recapture that to show you that gaming will always be there. The singing kind of reminded me of a JD and Turk bro-mance from Scrubs

ANIALATOR136  +   338d ago
actually thought the singing in the Sony Ad was pretty terrible. Although the actual song is a great song.
mxrider2199  +   338d ago
@anialator i thinks that was the point that even though they are not perfect hence the bad singing and the flipping of the car, it is still a perfect day for them to play those kick ass games together
Hellsvacancy  +   338d ago
"had Steven Gerrard" lol, like that matters to anyone other than a Liverpool supporter, do you think a Man United or an Arsenal fan would want to see that? I BIG chunk of the budget for that advert would of gone to Stevie Gerrad and Zachary Quinto

I agree with the silly singing on Sonys advert, I didn't like it, but the two adverts are VERY similar
#2.1.6 (Edited 338d ago ) | Agree(3) | Disagree(2) | Report
WeAreLegion  +   338d ago
Their singing in the ad was better than Lou Reed, the original artist. That man can write a song, but he cannot sing to save his life. And I was JUST about to mention JD and Turk!
Kayant  +   338d ago
The one in the article (Not the greatness awaits) I agree some what but not this ---> http://www.youtube.com/watc...

I would say they're pretty even & great.
majiebeast  +   338d ago
It could use a lot less come on terrible music choice for the ad. Also nobody outside the UK cares about Steven Gerard and i dont think anyone ever cared for Zachary Quinto. They couldnt get Messi like Samsung now that ad is amazing not because of Messi.
#2.3 (Edited 338d ago ) | Agree(8) | Disagree(2) | Report | Reply
moegooner88  +   338d ago
Am I the only one who thinks Quinto is actually a good actor :/, very weird choice for such ad thu.
#2.3.1 (Edited 338d ago ) | Agree(3) | Disagree(0) | Report
Wizziokid  +   338d ago
Well it's not a bad thing to make them like Sony's, they are amazing after all.

Especially the one which goes through the generations of playstation. masterpiece
dboyc310  +   338d ago
The thing I like about Sony's strategy is that ever since the reveal they been promoting the ps4 by bringing back the good memories of the ps1&2. They dominated that era and a lot of us grew up with them. In my opinion, Sony has been using that as an advantage and the recent playstation memories ad kicked it out of the park. The crazy part is that it wasn't because of the games/services but because of the meaning behind it. Sony's marketing team have been amazing so far and better than the early ps3 ads.
#3.1 (Edited 338d ago ) | Agree(10) | Disagree(2) | Report | Reply
Turkishflavor  +   338d ago
Where Are The games then?

PS4 has NO GAMES :(

dboyc310  +   338d ago
Ahhh water balloon fights!! Damn how fun was it being a kid back then. On topic, I agree on how Microsoft is taking Sony's approach in marketing the Xbox one as a game console first. I'm not getting one any time soon but the trailer was good to watch and the titanfall piece was pretty cool.
#4 (Edited 338d ago ) | Agree(0) | Disagree(0) | Report | Reply
JoGam  +   338d ago
Agreed. If they copied Sony's or not Both ad's look great and did the job they intended to do. Both PS4 and Xbone should be excited.
ThatCanadianGuy514  +   338d ago
Xbox has adverts? Haven't seen a single one.
ANIALATOR136  +   338d ago
It's actually been great to see so many Playstation adverts recently. Still haven't seen a PS4 ad in the UK yet although the Assassins Creed advert does feature the PS4 box along with the PS3 box.
#5.1 (Edited 338d ago ) | Agree(2) | Disagree(0) | Report | Reply
Gore-Content  +   338d ago
Typical M$ again. Doing EVERYTHING for success.
MiHX2  +   338d ago
Everybody wants success...
DigitalRaptor  +   338d ago
Correct me if I'm wrong, but I don't think Sony has ever used celebrity profile to somehow add validation to their products through ads. Nintendo and Microsoft are the only ones that seem to think they need to.
Ashby_JC  +   338d ago
I own and run a small business. I do everything for the success of my business....why would MS. SONY or any other business be doing the opposite??
True_Samurai  +   338d ago
Actually no MS had already done this before. Remember the banned x1 commercial with everyone shooting eachother? Standoff, Joy, Balloons, ODST commercial, the extremely weird Indian one etc.

Aw heck forget it we have to fight about almost every dang thing on here. What's next which one is more quiet?
#7 (Edited 338d ago ) | Agree(8) | Disagree(3) | Report | Reply
chasegarcia  +   338d ago
Love the ads from both. Much better than last gen.
Mohlest   338d ago | Spam
quinten488  +   338d ago
just give up, the ps4 will dominate
Software_Lover  +   338d ago
OMG these companies can't even make ad campaigns without being accused of copying. What is gaming coming to.
lastofgen  +   338d ago
yeah, it's pretty ridiculous, really.
I read the title and saw some comments about microsoft copying sony's ad campaign and....smh.
lastofgen  +   338d ago
It's hilarious how no one here think that both companies probably had filmed these ads months prior to their release on the webs and had no idea of what the other company was doing for their ad campaigns.
Ashby_JC  +   338d ago
Agreed. They are similar but I feel it is purely coincedence (sp)
whoyouwit04  +   338d ago
the xbox one trailer kind of reminds me of the old DreamCast adds
FITgamer  +   338d ago
First Xbox One commercial i've seen. I guess it's kind of a similar concept. Is that an internet add only?
MichaelLito79  +   338d ago
No will be showcased at the NFL games on sunday, X-factor, comedy shows like modern family and action/drama shows like sons of anarchy.
#14.1 (Edited 338d ago ) | Agree(2) | Disagree(0) | Report | Reply
chito1016d  +   338d ago
Xbox commercial was just trying to show off their interactive features that they are pushing next gen. Commercials did feel similar but the messages they put out were pretty different.
etownone  +   338d ago

I thought that Xbox1 ad was much better then Sony.

And I expect more and better ads from MS.
If there is one thing they excel at.... It's building hype and advertising. I
Funantic1  +   338d ago
Because of the release dates of the Playstation and Xbox commercials I can tell that they've been done a few months ago at least. They wouldn't have even seen each other's commercial yet. Computer graphics, animation, and editing is my profession. I work with a team of people of with all sorts of degrees in that field. I can tell you that both Sony's and Microsoft's commercials look great and high budget. Those are the type of commercials you can't cook up just overnight. You really have to consider the cast, costuming, editing, animations, clearance of the commercial, etc.
#17 (Edited 338d ago ) | Agree(9) | Disagree(2) | Report | Reply
lastofgen  +   338d ago
Shh, don't talk sense here.
You'll just get downvoted.
thejigisup  +   338d ago
Ashby_JC  +   338d ago
THAT was a very very weird ad. It was like a horror movie ad. The baby crying ..the fake baby I might ad.

I wonder WHAT exactly they were trying to convey?
thejigisup  +   338d ago
Ps3 much like creepy baby was new, strange, and misunderstood, yet very powerful, you see that baby using tk?
Belking  +   338d ago
Sorry but those ads are nothing alike. Ms has always had better ads . New hardware isn't gonna change that.
WeAreLegion  +   338d ago
Depends on the ad. Don't be that guy...
FrigidDARKNESS  +   338d ago
LMAO this looks nothing like Sony.
christocolus  +   338d ago
i actually wanted to say it too..besides the part where you see two cars goin down a high way nothing else looks even near similar....
#20.1 (Edited 338d ago ) | Agree(0) | Disagree(1) | Report | Reply
DialgaMarine  +   338d ago
Obvious coincidence. Sony still has the superior ad campaign going though. M$ is just "Hey look! We changed our ways and we got teh gamez! Please buy our cable bo-I MEAN-game console!"
Trekster_Gamer  +   338d ago
Troll you are a blind fanboy..
Please go away..
Turkishflavor  +   338d ago
If You Are gay and like singing, yes ps4 ad is better for you
DialgaMarine  +   337d ago
Well, I guess if liking a product that actually works and does what I purchased it for makes me gay, I must be a huge flamer by that logic. Have fun with mediocrity and shit.
Niv  +   338d ago
Snubbed cod lol, even though it's not exclusive.
alb1899  +   338d ago
Why the hate, both ads were very, very good and made me want more to grab does next gen controls!

So my hype is really high right now!

#23 (Edited 338d ago ) | Agree(1) | Disagree(0) | Report | Reply
sensor21  +   338d ago
How about games are starting to look real so u cant tell the difference which just good for gamers.
kingPoS  +   338d ago
The sincerest form of flattery.
Kuse  +   338d ago
It looks nothing like Sony's commercial..grasping at straws much?
gamer7804  +   338d ago
They are similar but neither is original, there is nothing new under the sun. Everyone pulls ideas from somewhere.

Just enjoy that there are quality commercials from each company.
Soldierone  +   338d ago
They even started a "win every 2 minutes" campaign to target Sony's "Win every 15 minutes" The only difference is Sony's runs all day, while MS' runs in the evening and not throughout the day.
Gamer666  +   338d ago
I think the gaming media should go grab a life.


I want to see discussion about games and innovations from the consoles... Not a bunch of marketing comparisons...

I don't care about marketing, I care about games!
Trekster_Gamer  +   338d ago
Marketing sells consoles and games so it does have it's place.
Gamer666  +   338d ago
No way. It is a sad day when gamers are more interested in marketing and the gaming media then in actually talking about games and console capabilities.
Welcome2Die  +   338d ago
All MS has been doing is imitating Sony.
mhunterjr  +   338d ago
The campaigns are opposite themes. Sony's play has been to bring players into the game world. MS' play has been to bring game characters into the real world.

Sony has borrowed plenty from MS. They basically copied Xbox live services exactly, Including most recently 8person party chat. What did MS copy?
#30.1 (Edited 338d ago ) | Agree(1) | Disagree(2) | Report | Reply
Welcome2Die  +   338d ago
Uhh I dunno how about Sony's non-bullsh*t DRM restrictions?

"Sony has borrowed plenty from MS. They basically copied Xbox live services exactly"

Really oh I didnt know MS gave its subscribers free games every month, oh you mean Sony did that first? Oh yeah they did!
mhunterjr  +   338d ago
I'm not saying Sony didn't make improvements to the model. But when Xbox live first came out. Sony didn't even have an Ethernet port on their device. In order to keep up with MS, they released an adapter.

Still, they didn't have a unified login in, or support voice chat accross all games. They had to further ape MS, when they came out with PSN, with a unified 'gamer tag' to work across all games.

Still, they couldn't quite match MS, service for service, so they kept copying. They aped Microsofts achievement system and called it trophies. They aped Microsofts notification system. They tried to ape cross-chat, but didn't have the system memory, because it was an after thought. The PS4 gave them the chance to copy it, and copy it, they did.

After years of offering an inferior, yet free, service and after an embarrassing month long outtage, Sony succumb to the pressure (put on my MS) to generate revenue from PSN. So what did they do? They decided to charge for online play, just like.... MICROSOFT.
Brilliantly, they came up with PS+ as a way to ease their existing customer into the idea of paying a subscription.

PS+ has been Sony's very first innovation in the online space. This is a space microsoft absolutely dominated since the early 2000's, and until recently, sony had been copying to keep up. And I'm thankful for Sony's achievement. But let's not pretend everyone in the industry isn't copying each other. It's part of remaining competitive.

PS, how is Microsoft returning to the exact same DRM-free business model we've been using since the 80's (before Sony was in the business) considered copying Sony? Get real.
#30.2 (Edited 338d ago ) | Agree(2) | Disagree(0) | Report | Reply
Welcome2Die  +   338d ago
« 1 2 »

Add comment

You need to be registered to add comments. Register here or login
New stories

Destiny Review - Hitting 20 is Just the Beginning | SelectButton

19m ago - SelectButton: "Destiny is an incredibly difficult game to review for a variety of reasons. Curren... | Xbox 360

‘Disney Infinity 2.0: Marvel Super Heroes’ Review | Analog Addiction

24m ago - Jamie Briggs, Analog Addiction: "The feeling of placing your figurine on the Disney Infinity base... | PC

Early Access vs Kickstarter

24m ago - This feature talks about the differences between early access and kickstarter when it comes to th... | PC

Sherlock Holmes: Crimes & Punishments - Inner Geek Review

24m ago - Crimes & Punishments begins, as many games do, with a gun. Looking through the eyes of Dr. Watson... | PC


Now - Quickly locate just the right card for you. | Promoted post

‘Advanced Warfare’s multiplayer is all about skill’ reveals lead multiplayer designer

24m ago - “Advanced Warfare is always about going back to the main goal which we had from the beginning, wh... | PC